Disney Post | Official Blog of the Walt Disney Company
February 11, 2013

Disney Unveils New Line of Innovative Products at American International Toy Fair

By Tanya Ropella, Disney Consumer Products

Creativity and innovation plays a fundamental role here at Disney Consumer Products.

Today, during an exclusive event at the 2013 American International Toy Fair in New York, we unveiled a new line of innovative products inspired by Monsters University. John Lasseter, Chief Creative Officer at Walt Disney and Disney/Pixar Animation Studios, joined the event via video to provide a look at some of the new toys and their interactive features to toy industry insiders and press. Now we want to share a first look at the video with you.

Disney’s strong licensee relationships and in-house talent help take playtime to a whole new level. From sound and light detection to complex animatronics, these toys were developed with interactive features to deliver hours of imaginative play.

Be sure to check out #MonstersUToyFair on Twitter for more product reveals, and later this week we’ll give you a closer look at some of these innovative new products and a recap of the event!