Disney Post | Official Blog of the Walt Disney Company

Archive for Toys

February 3, 2014

Retail Shelves are 'Frozen' with Bestseller Products

By Amelia Lukiman, Disney Consumer Products

As fans are belting out “Let It Go” and other hit songs during the special Frozen sing-along engagement in theaters across the country, Anna and Elsa are bringing their frosty adventures to store shelves in retailers nationwide!

December 23, 2013

'Tech' the Halls with Boughs of Toys

By Amelia Lukiman, Disney Consumer Products
‘Tis the season! We’re celebrating the holidays at Disney Consumer Products with a sleigh full of innovative products for every family. From storytelling that comes alive to a magical princess castle, these products embody Disney’s commitment to innovation, while reinforcing our rich storytelling heritage. Join us as we spotlight some examples of how Disney is leading the convergence of toys and technology.
March 7, 2013

'Oz The Great and Powerful' Inspires a World of New Products and Experiences

By David Gill, The Walt Disney Company

Each time a new Disney film is released, teams across The Walt Disney Company develop complementary products that bring the film to life in theaters, on bookshelves, in stores, on mobile devices and at our theme parks. Today, I’m sharing a look at some of the products and experiences developed for Oz The Great and Powerful, which hits theaters tomorrow.

February 13, 2013

A Closer Look at New, Innovative 'Monsters University' Products

By Tanya Ropella, Disney Consumer Products
Technology is a key feature throughout the "Monsters University" new toy line, with toys utilizing sound, light and animatronics to allow for more interactive play than ever before.
February 11, 2013

Disney Unveils New Line of Innovative Products at American International Toy Fair

By Tanya Ropella, Disney Consumer Products
Creativity and innovation plays a fundamental role here at Disney Consumer Products. Today, during an exclusive event at the 2013 American International Toy Fair in New York, we unveiled a new line of innovative products inspired by "Monsters University."
February 7, 2013

Disney News This Week: February 8, 2013

By Cynthia Momdjian, The Walt Disney Company
As we wrap up the week, here’s a look at some of the biggest highlights from around Disney that we haven’t yet shared on Disney Post, including a look at brand new products inspired by Disney's upcoming fantastical adventure, "Oz The Great and Powerful."
January 2, 2013

Disney Integrates Creativity into New Products

By Tanya Ropella, Disney Consumer Products

In a video we shared last month, Josh Silverman, EVP of Global Licensing for Disney Consumer Products, shared examples of products featuring technological innovations that we consider to be industry game-changers. Today, we're sharing a new video in which Josh gives examples of cutting-edge ideas that are a result of our creative culture.

December 12, 2012

Disney Integrates Technology and Innovation into New Products

By Tanya Ropella, Disney Consumer Products

At Disney, many of the toys we create are industry game-changers creatively and technologically. In this video, Josh Silverman, EVP of Global Licensing for Disney Consumer Products, shares examples of the cutting-edge ideas that we’re able to bring to life through a combination of in-house innovation and strong relationships with our licensees.