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Archive for Disney Consumer Products

October 24, 2014

Hack Days Come to Disney Interactive and Disney Consumer Products

By Scott Slesinger, Disney Interactive

Earlier this month, Disney Interactive and Disney Consumer Products partnered to host their first ever Hack Days event at office locations around the world. A tech industry tradition, Hack Days encourage employees to think outside of their daily scope to come up with original ideas, pitches and business solutions before presenting them to leaders from the company.

October 20, 2014

DCP Spreads the Magic of Healthy Living at the PMA Fresh Summit Convention and Expo

By Amelia Lukiman, Disney Consumer Products
"Disney Magic of Healthy Living" is a commitment carried across each of The Walt Disney Company's business segments and is dedicated to inspiring families and children to lead healthier lifestyles. The initiative helps parents by making nutritious eating and physical activity more appealing through engaging content, useful tools and unique experiences.
October 10, 2014

Disney News This Week: 'Tomorrowland' Trailer, First International Production of 'Aladdin' to Premiere in Tokyo, Alfred Angelo Unveils 2015 Disney Fairy Tale Weddings Bridal Collection

By Cynthia Momdjian, The Walt Disney Company
The official teaser trailer for "Tomorrowland," starring George Clooney, Britt Robertson, Raffey Cassidy and Hugh Laurie, debuted at New York Comic Con this week. Directed by Brad Bird, the film hits theaters May 22, 2015.
October 9, 2014

#DisneyHaunts Halloween with Consumer Products

By Amelia Lukiman, Disney Consumer Products
With Halloween looming around the corner, 162 million Americans are expected to celebrate the haunted holiday this year. At Disney Consumer Products (DCP), we are beyond ready for a frightfully fun time! In fact, we are so excited for Halloween that we hosted an invite-only #DisneyHaunts VIP Halloween Event last Tuesday, October 4. The spook-tacular event took place at Disney’s Grand Central Creative Campus, transforming the space to a fabulously frightful Halloween fashion show and shopping event. The fashion runway lay directly in the center of the space, with models of all ages showcasing top Disney Halloween costumes. With highlights across all of the Disney franchises including Disney Princess, Marvel, "Star Wars" and Disney Junior, the pieces represented a variety of costume options for everyone.
September 17, 2014

How Synergy Inspires Disney's Innovative Merchandise and Products

By Amelia Lukiman, Disney Consumer Products
Collaboration is a huge part of the way we do business at the Company—so much so that it continuously drives us to create innovative merchandise at Disney Consumer Products. This process, in turn, lets families all over the world re-experience the Disney magic from movie and television screens in their own homes. But with a company as big as Disney, you may be wondering how films and TV shows inspire our cutting-edge and themed products? The answer is simple: teamwork.
September 3, 2014

Disney Rules the School

By Amelia Lukiman, Disney Consumer Products
At Disney Consumer Products (DCP), we have the unique ability to bring the magic of Disney into family homes 365 days a year with innovative and engaging products. From fashion-forward apparel to books to toys and everything in between, we are committed to providing our consumers with products that meet their needs.
August 30, 2014

Disney News This Week: New 'Big Hero 6' Spot, Hiro and Baymax Coming to 'Disney Infinity' Toy Box (2.0 Edition), Images from 'Feast' Short, Disney Store Launches 'Alice in Wonderland' Tsum Tsum Collection

By Cynthia Momdjian, The Walt Disney Company
Get a glimpse of the sights and characters from Walt Disney Animation Studios’ "Big Hero 6"—which hits theaters November 7—in the newly released television spot above. The action-packed comedy-adventure follows robotics prodigy Hiro Hamada, who’s catapulted into the midst of a dangerous plot and must transform his closest companion—a robot named Baymax—and a diverse group of friends into a band of high-tech heroes.
June 19, 2014

Jump Into the Directors Seat With 'Star Wars Scene Maker'

By Amelia Lukiman, Disney Consumer Products
Innovative storytelling has always been at the heart of the Disney brand. Today, Disney Publishing Worldwide presents "Star Wars" fans the opportunity to re-imagine the epic narrative with "Star Wars Scene Maker." Through filmmaking tools and mechanics, this app gives users the creative space to re-create iconic scenes from the Saga.
June 2, 2014

Disney Publishing Worldwide Brings the Magic of 'Frozen' to Mobile Devices

By Amelia Lukiman, Disney Consumer Products
Elsa isn’t the only person singing these days. Lyle Underkoffler, vice president, Digital Media, Disney Publishing Worldwide (DPW), is singing the praises of DPW’s recent storybook app based on Walt Disney Animation Studios’ blockbuster "Frozen." “We’ve experienced wonderful success with 'Frozen,'” he says. “It’s been quite an amazing story.”

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