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Archive for ABC Family

October 6, 2015

ABC Family Becomes Freeform in January 2016

By Jori Arancio, ABC Family

ABC Family President Tom Ascheim announced today that ABC Family will be renamed and rebranded as Freeform in January 2016. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media.

November 24, 2014

ABC Family Behind #PopUpSanta

By Nicole Balgemino, Disney/ABC Television Group
Last week on ABC’s "Good Morning America" ("GMA"), ABC Family announced the network’s ownership of Pop Up Santa (#PopUpSanta)—the giveaway craze that launched on November 11, and has been sweeping the nation with holiday cheer since then. ABC Family also surprised "GMA" fans gathered in Times Square with special Pop Up Santa gifts to celebrate the network’s annual “25 Days of Christmas” programming event, which starts December 1. The massive Pop Up Santa initiative features more than 50 local giveaways, surprising lucky passersbys with items such as gift cards, cozy accessories to fight the winter cold and even brand-new bicycles.
October 13, 2014

Disney/ABC Television Group Inspires Families to Put an End to Bullying Throughout October

By Cynthia Momdjian, The Walt Disney Company
October marks National Bullying Prevention Month and Disney/ABC Television Group (DATG) has teamed up with nonprofits GLSEN, Pacer and GLAAD to promote ways kids and families can prevent and put an end to bullying in their communities. DATG kicked off its “Choose Kindness” campaign at the beginning of the month on "Good Morning America," and is encouraging youth and millennials around the country to be the best version of themselves. The initiative will include public service announcements (PSAs) that will air on ABC, ABC Family, Disney Channel, Disney XD, Disney Junior and Radio Disney throughout October.
June 25, 2014

Welcome to the Family

By Robert Koontz, Disney/ABC Television Group
By featuring relatable characters and engaging stories, ABC Family has earned its place in the network landscape and is well regarded for programming that connects with viewers in very personal and authentic ways. To continue this commitment, the Millennial-targeted network is introducing three new additions to its family of shows: "Chasing Life," "Mystery Girls" and "Young & Hungry."
October 21, 2013

Disney Supports National Bullying Prevention Month Throughout October

By Cynthia Momdjian, The Walt Disney Company
Spot it. Stop it. Share it. Own it. The four actions are part of the important conversation we’re having about bullying prevention this month at Disney. If you didn’t know, October marks National Bullying Prevention Month. From our digital platforms to philanthropic grants, we’re supporting this issue company-wide in many ways.
October 18, 2013

Crush by ABC Family Collection, Lady Gaga and The Muppets Coming to ABC, 'Marvel Universe LIVE!' Unveiled, Adventures by Disney Heads to Norway

By Cynthia Momdjian, The Walt Disney Company
Calling all fashionistas and ABC Family fans! Did you catch this week’s groundbreaking announcement? Find out about the brand-new clothing collection inspired by some of your favorite ABC Family shows, along with additional news from around Disney this week!
September 5, 2013

'Pretty Little Liars' Summer Finale Becomes the 'Most Social' Episode in TV History

By Marina Draskovic, The Walt Disney Company
ABC Family has approximately 1.9 million reasons to celebrate last week’s summer finale of the hit series "Pretty Little Liars."
May 30, 2013

Funny Runs in the Family

By Sarah Smith, The Walt Disney Company

From its social media reach to a groundbreaking American Sign Language episode of Switched at Birth, we’ve been sharing how ABC Family is shaking up television season after season. Today, we’re taking a look at the network’s new Comedy Wednesdays programming block, which premiered just last night. And who better to tell us about it than Melissa Peterman.