Disney Post | Official Blog of The Walt Disney Company

Archive for Disney Consumer Products

August 30, 2014

Disney News This Week: New 'Big Hero 6' Spot, Hiro and Baymax Coming to 'Disney Infinity' Toy Box (2.0 Edition), Images from 'Feast' Short, Disney Store Launches 'Alice in Wonderland' Tsum Tsum Collection

By Cynthia Momdjian, The Walt Disney Company
Get a glimpse of the sights and characters from Walt Disney Animation Studios’ "Big Hero 6"—which hits theaters November 7—in the newly released television spot above. The action-packed comedy-adventure follows robotics prodigy Hiro Hamada, who’s catapulted into the midst of a dangerous plot and must transform his closest companion—a robot named Baymax—and a diverse group of friends into a band of high-tech heroes.
June 19, 2014

Jump Into the Directors Seat With 'Star Wars Scene Maker'

By Amelia Lukiman, Disney Consumer Products
Innovative storytelling has always been at the heart of the Disney brand. Today, Disney Publishing Worldwide presents "Star Wars" fans the opportunity to re-imagine the epic narrative with "Star Wars Scene Maker." Through filmmaking tools and mechanics, this app gives users the creative space to re-create iconic scenes from the Saga.
June 2, 2014

Disney Publishing Worldwide Brings the Magic of 'Frozen' to Mobile Devices

By Amelia Lukiman, Disney Consumer Products
Elsa isn’t the only person singing these days. Lyle Underkoffler, vice president, Digital Media, Disney Publishing Worldwide (DPW), is singing the praises of DPW’s recent storybook app based on Walt Disney Animation Studios’ blockbuster "Frozen." “We’ve experienced wonderful success with 'Frozen,'” he says. “It’s been quite an amazing story.”
May 29, 2014

Celebrating Disney VoluntEARS Around the World

By Cynthia Momdjian, The Walt Disney Company
Summer has arrived (at least in my part of the world!), and there’s no better time to get outside and enjoy the weather, especially while giving to your community. That’s exactly what hundreds of Disney employees are doing right now in their own respective areas and countries through our Disney VoluntEARS program. To kick off the season, here’s a peek at some recent Disney VoluntEARS projects and events happening around the world. Hopefully they’ll inspire you, your colleagues, friends and family to roll up your sleeves and enjoy the warm weather—all in an effort to make a positive impact in your neighborhood and city.
May 2, 2014

Disney News This Week: 'Seven Dwarfs Mine Train' Dedication, 'Girl Meets World' Premiere Date Announced, Special 'Star Wars' Day Event

By Cynthia Momdjian, The Walt Disney Company
A special dedication ceremony for Seven Dwarfs Mine Train took place at Magic Kingdom Park this week, and Walt Disney Parks and Resorts Chairman Tom Staggs announced that the “crowning jewel” of New Fantasyland, the Seven Dwarfs Mine Train, officially opens on May 28.
April 4, 2014

Disney Publishing Worldwide Shines at Bologna Children's Book Fair

By Tracy Stecko, Disney Consumer Products
Bologna, Italy, is a city known for its culinary tradition. But did you also know that it’s the location of one of the largest children’s book festivals? Each year, Disney Publishing Worldwide (DPW) travels to Bologna, along with hundreds of publishers, editors, authors and agents to attend the Bologna Children’s Book Fair—a three-day event that is one of the most significant book festivals for the children’s publishing industry. In 2013, the fair had 1,200 exhibitors from 75 countries and 25,000 international professional trade representatives. This year’s book fair—which took place March 24–27—marked another action-packed event. DPW’s booth was a popular destination for guests and showcased the latest content from Disney’s publishing arm.
March 26, 2014

Bestselling Disney Series 'Kingdom Keepers' Concludes in Final Book, Out Next Week

By Amelia Lukiman, Disney Consumer Products
Disney Publishing Worldwide award-winning author Ridley Pearson is back with his bestselling series Kingdom Keepers, which follows five teens who were transported to the Disney Parks through a technological glitch. For more than three years, Ridley’s Kingdom Keepers have done little more than surveillance missions into the Disney Parks after dark to prevent Disney’s destruction.
March 6, 2014

Disney Employee Profile: Spotlight on a Designer

By Cynthia Momdjian, The Walt Disney Company
Strolling through the Glendale Central Creative Campus, we bump into Melissa Cassara, a third-generation Disney employee. “My grandfather worked at the Studio as a carpenter, and my father was a set dresser and would often work on Disney productions. My mother even worked on the Studio lot,” she says. “I feel special carrying on the Disney tradition in my family.”
February 17, 2014

Disney Supercharges 2014 American International Toy Fair with Award Wins and Action-Packed Product Lines

By Amelia Lukiman, Disney Consumer Products
Today, as we kick off the 2014 American International Toy Fair, we announced that the Toy Industry Association (TIA) has awarded Disney’s Doc McStuffins Get Better Check-Up Center by Just Play “Preschool Toy of the Year.” The award was first announced at the annual Toy of the Year Awards, a prestigious toy industry awards program that identifies the top toys available during the previous calendar year. Winners are selected based on votes from toy manufacturers, retailers, media and consumers.
February 3, 2014

Retail Shelves are 'Frozen' with Bestseller Products

By Amelia Lukiman, Disney Consumer Products

As fans are belting out “Let It Go” and other hit songs during the special Frozen sing-along engagement in theaters across the country, Anna and Elsa are bringing their frosty adventures to store shelves in retailers nationwide!