June 5, 2012 8:15 AM PDT
MOHL Mickey Check

Building on its landmark nutrition guidelines established in 2006, The Walt Disney Company today became the first major media company to introduce new standards for food advertising on programming targeting kids and families. In addition to its new advertising standards, Disney introduced the “Mickey Check” tool, an icon that calls out nutritious food and menu items sold in stores, online, and at restaurants and food venues at its U.S. Parks and Resorts. By the end of 2012 the “Mickey Check” will appear on licensed foods products, on qualified recipes on Disney.com and Family.com, and on menus and select products at Disney’s Parks and Resorts. Featured here: Mickey Check logo.
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Tags: Magic of Healthy Living
Topics: Citizenship



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