For more than 30 years, Toy Story has captured the hearts of audiences everywhere, and Disney+ brings that entire journey together in one place. From the complete film series to Toy Story Toons, shorts, and specials, Disney+ gives fans the freedom to revisit favorite moments and introduces new viewers to Woody, Buzz Lightyear, Jessie, and the rest of the toys across three decades of unforgettable adventures.
That enduring appeal continues to show up in viewership, with Toy Story standing as the most-watched film franchise on Disney+ with more than 2 billion hours streamed globally.
That approach translated into strong viewership – in anticipation of Toy Story 5, the first four Toy Story films drove over 60 million hours on Disney+, the largest lift ever seen for an upcoming theatrical release.
There’s something new for all Toy Story fans to discover on Disney+, including:
- A dedicated collection page
- Toy Story: 30 Years and Beyond – A Special Edition of 20/20
- The music video for Taylor Swift’s multi-week No. 1 Billboard Hot 100 hit, “I Knew It, I Knew You,” which made history as Disney’s first-ever No. 1 debut on the chart
- The Toy Story 5 Red Carpet Launch Event
- A 24-hour Pixar Stream
- And a special look at Toy Story 5
What appears seamless to viewers is the product of deliberate behind-the-scenes calibration, where pacing and promotion are carefully balanced to elevate the franchise and build anticipation for its next theatrical chapter. That strategy builds on a strong foundation; Toy Story films consistently rank among the top 20 most-watched films on Disney+ each year.
For the teams behind the magic of Disney+, the goal is never just to surface a title to the front page of Disney+; it’s to meet viewers where they are, remind them why we fell in love with these stories in the first place, and set the stage for what comes next for our favorite gang of toys.
Explore the Toy Story Collection on Disney+ and catch Toy Story 5 in theatres now.
