Springfield is coming to Fortnite — and this time, developers get to build it.
At Unreal Fest in Chicago, Ray Gresko, SVP and Head of Product and Development at Disney Digital Entertainment, announced that The Simpsons is joining the IP Partner Program, putting one of the world’s most beloved franchises into the hands of Fortnite’s global developer community. With the official toolkit coming later this year, developers will have access to a rich library of iconic characters, locations, and assets — all Unreal Editor for Fortnite-ready — to build Simpsons-themed games in Fortnite.
Iconic IP Meets Creative Freedom
The Simpsons IP toolkit follows the success of the official STAR WARS toolkit, which demonstrated what becomes possible when world-class IP meets world-class creator tools. Within the first 72 hours of that launch, nearly 8 million players jumped into custom Star Wars islands built by the community. Galactic Siege racked up 6.53 million total plays in its first six days, Escape Vader drew 3.37 million plays over the same period, and that week Droid Tycoon became the second most-played experience in Fortnite in the week.
A Franchise for Every Generation
The Simpsons is a natural next chapter for the IP Partner program. More than 80 million players spent 780 million hours in the Fortnite | The Simpsons season last fall — and the cultural reach extended well beyond the game. The animated short that accompanied the launch and set the narrative for the game crossover, shot to No. 1 on Disney+ Top 10 Today in the US, a reminder that great IP doesn’t stay in one lane. Few franchises can claim that kind of multigenerational pull: for some creators and players, Homer and Bart are childhood icons; for others, they’re touchstones being discovered for the first time through a Fortnite island or a Disney+ recommendation.
Building the Disney Social Entertainment Universe
That cross-platform momentum is exactly what Disney and Epic set out to create. The IP Partner Program is central to a broader ambition: an environment where creators work with Disney’s iconic franchises and Epic’s world-class developer tools to build experiences that bring in new fans and deepen the connection with existing ones.
The Simpsons IP Toolkit will be available to Fortnite developers through the IP Partner Program. Stay tuned for more details.
