This fall, the marquee at Hollywood’s El Capitan Theatre will light up for a premiere unlike any in its 100-year history.
From September 17–18, Disney is teaming up with popular creator Jon Youshaei to bring together some of the world’s best storytellers for a two-day event called Created in LA.
Dana Walden, President and Chief Creative Officer of The Walt Disney Company, will kick off the creator premiere at the El Capitan Theatre on September 17. On September 18, Chief Executive Officer of The Walt Disney Company, Josh D’Amaro, will take the stage at the Walt Disney Studios lot, gathering storytellers at the place where Walt Disney’s vision of creativity and innovation all started.
“Disney has always been a place where great storytellers come together,” said Asad Ayaz, Chief Marketing and Brand Officer, The Walt Disney Company. “Today’s creators are some of the best storytellers reaching generations, building communities and connecting fans around the things they love, and we look forward to welcoming them to Disney for Created in LA.”
The First Speakers and Sessions
This landmark gathering will bring together more than 350 of the world’s leading creators, innovators, and storytellers, and will feature speakers including Ayaz, as well as industry veterans, Dude Perfect, The Try Guys, Jordan Matter, Zach King, AdamW, Jenny Hoyos, Sam Eckholm, Oscar®-winning Chief Creative Officer of Walt Disney Animation Studios Jared Bush, and others. More details about the speakers can be found on the official Created in LA website.
“We’re bringing the best of the creator economy and Hollywood on the same stage,” said Youshaei. “Their work has been seen by billions. At Created in LA, they’ll break down how they did it. Their sessions will go inside their creative process, biggest moments, and lessons to help the next generation of creators.”
Here’s a rundown of the initial speakers and sessions:
Adrian Per | Outsmart the Algorithm: More Content, Less Burnout
As one of Instagram’s Top 25 creators in 2025, Adrian Per has been praised by Instagram CEO Adam Mosseri as “one of the most influential creators on the platform.” In this talk presented by Adobe, Adrian gives a masterclass on his creative process, how to be original, and increase your quantity of posts without losing quality or burning out.
Asad Ayaz | Your Next Big Project with Disney
Most creators have bigger ambitions than their next upload. They want to direct a feature, star in a series, build a world that outlives the channel. Asad Ayaz, Chief Marketing and Brand Officer of The Walt Disney Company, will show the real paths creators are taking into Disney right now — scripted series, features, brand campaigns — and how creators can take their content to another level with Disney, too.
Dhar Mann | From Script To Screen: Inside Dhar Mann’s Video Machine
Few creators are as prolific as Dhar Mann. In his 125,000-square-foot studio, he has over 65 sets and 10 crews filming at once to post five TV-length videos per week. It’s a scaled machine unlike any other on YouTube, dedicated to uplifting the world by creating stories and experiences that help people feel seen and connected. In this session, Dhar breaks down how he went from filming videos in a studio apartment to building his own studio — and exactly how he takes a video from script to screen.
Dude Perfect | How to Build Your “Perfect” Team: 17 Years, 62M Subs, Same Dudes
Whether it’s your next collab or co-founder you’ll create with, finding the right people is everything. Dude Perfect knows that better than anyone. After 17 years, they’re still growing — 62 million subscribers, $100M investment, and an 80,000 square foot HQ. Join the Dudes — Cory Cotton and Garrett Hilbert as they break down their biggest moments, most crucial decisions, and how they split up roles to build one of YouTube’s biggest channels — and companies.
Jared Bush | Storytelling Spontaneity: When to Throw Out Good Ideas for Great Ones
Chief Creative Officer for Walt Disney Animation Studios Jared Bush has written or directed many beloved blockbusters, including Moana, Encanto, Zootopia, and more. He’ll break down his storytelling process, what actually happens behind the scenes, and how to pursue great ideas.
Jordan Matter | Winning IRL: Why 87,000 Fans Came to Our Event
Jordan didn’t get to 37 million subscribers by posting more. He posted differently. Together with his daughter Salish, they get 390 million longform views a month and brought 87,000 fans to their meetup — the biggest creator event in North American history. In this session, he walks through the rules and tips they follow to turn views into true fans and customers.
The Try Guys | How to Make Shows, Not Just Videos
Most creators just make videos. But the Try Guys make great shows: Eat the Menu, Without a Recipe, Killer Dinner and more. With over 5 billion views and 12 years of experience, Zach and Keith break down their creative process step-by-step so any creator can apply to their content.
Zach King | Behind the Magic: Tips from 18 Years on YouTube
After nearly two decades online, Zach King has mastered the art of staying relevant while creating some of the internet’s most unforgettable videos. In this session, he’ll unpack his creative process, from ideation to packaging to editing, that led to billions of views and making the impossible look effortless.
AdamW | The Comedy Code: Turning Jokes Into 55 Million Followers
With over 55M followers, AdamW is one of today’s most popular comedians. He’ll share how comedy, consistency, and an audience-first mindset helped him turn short-form sketches into a thriving media company by creating opportunities Hollywood couldn’t imagine.
Jenny Hoyos | Making Anything Go Viral: Lessons from 10 Billion Views
Jenny Hoyos has turned virality into a repeatable process. With billions of views, she’ll break down the storytelling techniques, audience psychology, and creative decisions that consistently transform seconds of content into global reach.
Sam Eckholm | Hollywood Habits Every Creator Should Adopt
Sam Eckholm, host of the popular series Access Granted, approaches every video like a feature film, bringing cinematic storytelling to one of the internet’s most unexpected niches. He’ll reveal the production habits, creative discipline, and storytelling principles that help creators elevate their work, regardless of budget or audience size.
A Two-Day Celebration of Storytelling and Innovation
Created in LA pairs the glamour of a premiere with the substance of a summit.
Day one opens September 17 at the El Capitan, where attendees will walk the red carpet for the debut screening of videos from major creators. The event is highlighted by the debut of an original video from Sticks on the El Capitan Theatre’s big screen. Titled The Technoblade Movie, the project serves as a tribute to one of the most beloved creators. Sticks is a filmmaking and digital creator duo with 1.2M in social reach that has emerged as a rising voice in the next generation of creator-led entertainment. The screening marks the first time in the theater’s 100-year history that it will host a premiere of this kind.
Originally opened in 1926 and later restored by The Walt Disney Company, the El Capitan has hosted premieres of blockbuster films like Walt Disney Animation Studios’ The Lion King (1994) and Marvel Studios’ The Avengers (2012).
Day two moves to the Burbank Studio lot, which opened in 1940 to accommodate Walt Disney’s growing animation operation and later served as the filming location for groundbreaking Disney film and TV productions including Mary Poppins (1964) and Pirates of the Caribbean: The Curse of the Black Pearl (2003). Attendees will spend the day hearing from leading voices across the creator economy and Hollywood, exchanging ideas on what’s working now, what’s coming next, and how to build the next chapter together.
Curated by a Leader in the Creator Economy
Created in LA is conceived and hosted by Jon Youshaei, who spent eight years working inside YouTube and Instagram before striking out on his own and becoming a leading voice in the creator economy.
Today, Youshaei has built an audience of more than 1 million followers and generated 400 million views, and has earned recognition for his TED Talks as well as his in-depth interviews and behind-the-scenes videos with MrBeast, Mark Rober, Kevin Hart, and more. He’s also ranked by NPR as one of today’s top commencement speakers. At Created in LA, he’ll bring that unique mix of experiences to help curate and craft the programming on stage.
“This is historic. After 100 years, it’s surreal to see Disney open two of its most iconic venues — the El Capitan Theatre and the Walt Disney Studios lot — to creators, especially now that the worlds of Hollywood and creators are growing closer than ever,” said Youshaei. “I’m beyond grateful to work with Disney to bring Created in LA to life.”
Extending Disney’s Storytelling Legacy
Disney’s presentation of Created in LA underscores the company’s deep roots in storytelling and its ongoing, forward-looking investment in creative communities.
Walt’s enduring influence extends far beyond film and television, pushing innovative storytelling concepts through technological advancements and live experiences and inspiring generations of artists and builders of culture.
Disney’s support of this event reflects a natural continuation of that legacy by gathering today’s creators to connect, collaborate, and push storytelling into new forms.
A Forum for Connection and Collaboration
Created in LA is designed to bring together some of the most innovative voices in the industry, fostering authentic connection among creators shaping culture across platforms.
By combining premiere moments, thought leadership, and community-building, the event offers a rare opportunity to gather leading creatives in one place — setting the stage for new ideas and collaborations that will influence the future of content.
“Every attendee is hand-selected. Every detail is designed to bring the right people together — on stage and off. Your next collaborator, business partner, or sponsor is in the room. So, you’ll find your people faster,” Youshaei explained.
To apply, go to the official Created in LA website. Applications will be reviewed on a first-come, first-served basis.
Note
This article was updated to note the event’s featured speakers and sessions