Creativity and innovation plays a fundamental role here at Disney Consumer Products.
Today, during an exclusive event at the 2013 American International Toy Fair in New York, we unveiled a new line of innovative products inspired by Monsters University. John Lasseter, Chief Creative Officer at Walt Disney and Disney/Pixar Animation Studios, joined the event via video to provide a look at some of the new toys and their interactive features to toy industry insiders and press. Now we want to share a first look at the video with you.
Disney’s strong licensee relationships and in-house talent help take playtime to a whole new level. From sound and light detection to complex animatronics, these toys were developed with interactive features to deliver hours of imaginative play.
Be sure to check out #MonstersUToyFair on Twitter for more product reveals, and later this week we’ll give you a closer look at some of these innovative new products and a recap of the event!