Disney Integrates Creativity into New Products

In a video we shared last month, Josh Silverman, EVP of Global Licensing for Disney Consumer Products, shared examples of products featuring technological innovations that we consider to be industry game-changers. Today, we’re sharing a new video in which Josh gives examples of cutting-edge ideas that are a result of our creative culture.

My favorite of these products is the Disney Fairies hoodie that turns a piece of clothing into a modern-day friendship bracelet. Each of these products — a comforter that doubles as a costume, a table that doubles as a race track and a sweatshirt that’s also a backpack – speak to the creativity of our team.

At Disney Consumer Products, we’re excited to continue bringing creative and innovative products to life!