Disney Integrates Technology and Innovation into New Products

At Disney, many of the toys we create are industry game-changers creatively and technologically. In this video, Josh Silverman, EVP of Global Licensing for Disney Consumer Products, shares examples of the cutting-edge ideas that we’re able to bring to life through a combination of in-house innovation and strong relationships with our licensees.

From Band-Aids that sing a “feel-better” song using an iPad to a radio control Spider-Man toy that actually crawls up walls, our products push the envelope to create unique experiences for the young and young at heart.

Check back soon to see a new video that highlights products that are a result of the creative culture here at Disney Consumer Products.