Disney Post | Official Blog of The Walt Disney Company

Disney Post | Official Blog of the Walt Disney Company

June 29, 2015

New Disney Segment to Combine Consumer Products and Interactive Divisions

By Disney Post Staff, The Walt Disney Company

In response to changing consumer preferences in a marketplace increasingly influenced by technology, The Walt Disney Company today announced a realignment of two of its divisions, Disney Consumer Products and Disney Interactive. The new combined segment, Disney Consumer Products and Interactive Media (DCPI), will be run jointly by Leslie Ferraro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Consumer Products; and Jimmy Pitaro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Interactive.

“Both Disney Interactive and Disney Consumer Products have a strong track record of connecting people to their favorite stories and characters,” said Tom Staggs, Chief Operating Officer, The Walt Disney Company. “As technology and digital entertainment continue to evolve, a shared innovation strategy will enable this new segment to create unique and engaging products and experiences that exceed consumers’ expectations.”

The new structure is designed to share technological expertise and maximize opportunities and efficiencies across two divisions that have increasingly become focused on similar objectives of delivering cutting-edge, interactive consumer experiences and products. In addition, the change will more effectively leverage Disney’s extensive licensing structure and retail relationships across both segments.

“The timing of this announcement could not be better, with both divisions seeing great success in the marketplace with technology-driven initiatives alongside our more traditional lines of business,” said Leslie Ferraro, Co-Chair, Disney Consumer Products and Interactive Media, and President, Disney Consumer Products.

“We are looking forward to leveraging Disney Interactive’s digital, technological and mobile expertise to explore the unlimited possibilities that this partnership represents,” said Jimmy Pitaro, Co-Chair, Disney Consumer Products and Interactive Media, and President, Disney Interactive.

A new team called DCPI Labs will focus on using cutting edge technologies to create new immersive products. DCPI Labs will report directly to Ms. Ferraro and Mr. Pitaro.

Disney Publishing Worldwide, a leading publisher of children’s books that has increasingly blended technology with storytelling to create interactive story-based digital experiences, will also report jointly to Ms. Ferraro and Mr. Pitaro.

Functional areas—including Finance, Strategy and Business Development, Technology, Human Resources and Communications—will be combined into joint teams reporting to both Mr. Pitaro and Ms. Ferraro.

The traditional consumer products portfolio—product development, licensing, retail relationship management, and more—will continue under Ms. Ferraro’s leadership. Mr. Pitaro will continue to manage social and mobile games, Asia games, online media and sales, and Disney Infinity.

As a result of the new structure, Disney plans to report the combined businesses as one segment for financial reporting purposes as of the beginning of fiscal 2016.

The Walt Disney Company today announced a realignment of two of its divisions, Disney Consumer Products and Disney Interactive.
June 26, 2015

Disney News This Week: 'Inside Out' Has Biggest Opening Ever for an Original Movie, ABC News Wins Five Edward R. Murrow Awards and Disney Interactive Launches 'Disney Gif'

By Beth Deitchman, The Walt Disney Company

Last weekend, Disney•Pixar’s Inside Out had the biggest opening for an original movie in history, with more than $90 million in domestic box office. Inside Out topped the previous No. 1 original movie, Avatar, by more than $13 million. This marks the second highest Pixar opening of all time—only 2010’s Toy Story 3 is higher—and Friday box office for Inside Out ($34.2 million) makes it Pixar’s second largest opening day. The film, directed by Pete Docter (Up, Monsters, Inc.), and featuring the voices of Amy Poehler, Bill Hader, Lewis Black, Mindy Kaling and Phyllis Smith, opened Friday, June 19.

ABC News was honored by the Radio Television Digital News Association (RTDNA) with five Edward R. Murrow Awards, including Overall Excellence in Television and Overall Excellence in Radio. In his letter congratulating ABC News Staff, ABC News President James Goldston said, “The RTDNA judges awarded ABC News with its two highest achievements praising the breadth and depth of our journalism as having ‘top-notch’ daily news coverage, ‘extremely creative’ special programming and feature work and ‘outstanding’ writing.”

Today, Disney Interactive announced the launch of Disney Gif, a mobile keyboard extension that lets users easily send gifs and emojis of their favorite stories and characters via text, email and other messaging and social platforms. Disney Gif features content from Disney’s Frozen, Star Wars, ABC’s Scandal, Disney•Pixar’s Inside Out, classic Disney films and much more. With this app, Disney is enabling fans to express themselves using beloved Disney characters and stories both through text and email messaging as well as on the increasing number of social platforms that support gif content. Disney emoji have been incredibly popular, with the #StarWarsEmojis generating more than 1 billion impressions on Twitter in the two weeks after their reveal at Star Wars Celebration.

Last weekend, Disney•Pixar’s Inside Out had the biggest opening for an original movie in history, with more than $90 million in domestic box office.
ABC News was honored by the Radio Television Digital News Association (RTDNA) with five Edward R. Murrow Awards.
Disney Interactive announced the launch of 'Disney Gif,' a mobile keyboard extension that lets users easily send gifs and emojis of their favorite stories and characters via text, email and other messaging and social platforms.
June 26, 2015

'Teen Beach 2' Stars and Disney Research's BeachBot Inspire Creativity

By Robert Koontz, Disney/ABC Television Group

As part of Disney|ABC Television Group’s recently announced “Summer of Creativity” initiative, designed to help inspire youths to change the world, stars of the upcoming Disney Channel Original Movie Teen Beach 2 Ross Lynch, Chrissie Fit and John DeLuca introduced Inner City Arts students to art and technology combined in Disney Research’s robot invention, BeachBot.

Full of positive messages for kids and families including believing in yourself, following your destiny and the importance of friendship, Teen Beach 2 premieres Friday, June 26 at 8 p.m. It is the sequel to Teen Beach Movie, the No. 2 movie in all of cable television history.

'Teen Beach 2' premieres Friday, June 26 at 8 p.m. It is the sequel to 'Teen Beach Movie,' the No. 2 movie in all of cable television history.
June 25, 2015

The Walt Disney Company Receives 2015 Secretary of Defense Employer Support Freedom Award

By Beth Deitchman, The Walt Disney Company

 

 

Today the Department of Defense announced that Disney is one of 15 recipients of the 2015 Secretary of Defense Employer Support Freedom Award, the highest recognition given by the department to employers that support National Guard and Reserve employees. The recipients will be honored at a ceremony in the Pentagon on August 21.

Members of the Guard and Reserve constitute almost one half of the U.S. military, and the Freedom Award honors those employers who provide exceptional support to their employees who serve. The Freedom Award nominations are made by employees, and this year’s 15 recipients were chosen from 2,960 nominations submitted by guardsmen and reservists. The award was first established in 1996, and, since then, 205 employers have received this high honor.

In making the announcement, Defense Secretary Ash Carter said, “These outstanding employers have not only earned this award, they have earned this nation’s gratitude. I am truly honored to recognize these 15 organizations for their unwavering support of our military men and women and their families. Their accomplishments are a vital piece of our national defense and a high standard toward which all employers of Guard and Reserve members should strive.”

The Walt Disney Company has a longstanding tradition of supporting the U.S. Armed Forces by hiring, training and supporting military veterans. That tradition continues through Disney’s Heroes Work Here initiative, its Heroes Supply Here program, which recognizes veteran and disabled veteran-owned companies as diverse suppliers for Disney, and through Disney’s Veterans Institute, which has helped hundreds of companies across the country establish veteran-hiring programs of their own. To learn more, click here.

The Department of Defense announced that Disney is one of 15 recipients of the 2015 Secretary of Defense Employer Support Freedom Award, the highest recognition given by the department to employers that support National Guard and Reserve employees.
June 22, 2015

Disney Joins First Lady Michelle Obama in Read-Along Event with U.S. Military Families in Italy

By Cynthia Momdjian, The Walt Disney Company

Last Friday, U.S. military children and their parents at the U.S. Army Garrison in Vicenza, Italy, attended a very special Blue Star Families Books on Bases event. The afternoon featured reading time with First Lady Michelle Obama and daughters Sasha and Malia, as well as some Disney magic.

Disney VoluntEARS were on hand to help make the afternoon memorable for the families, and Mickey Mouse also made a special appearance and joined the read-along. All attendees departed with Blue Star Families tote bags full of books from Disney Publishing Worldwide and Disney plush toys.

With support from The Walt Disney Company, Blue Star Families, the nation’s largest and fastest-growing chapter-based military family engagement organization, hosts national and international Books on Bases events as part of an initiative to promote reading among military children and their families. Disney Publishing Worldwide has donated more than 70,000 books to Blue Star Families through First Book, reaching more than 35 bases at home and overseas. Disney’s work with Blue Star Families is part of the Company’s longtime tradition of supporting the U.S. Armed Forces. Disney continues this proud legacy through the successful Heroes Work Here initiative, which is aimed at hiring, training and supporting military veterans and families. Disney has also hosted Veterans Institute workshops in Florida, Texas and Michigan, helping hundreds of companies across the country build effective veteran-hiring programs of their own.

U.S. military children and their parents at the U.S. Army Garrison in Vicenza, Italy, attended a very special Blue Star Families 'Books on Bases' event.
The afternoon featured reading time with First Lady Michelle Obama and daughters Sasha and Malia, as well as some Disney magic.
Disney VoluntEARS were on hand to help make the afternoon memorable for the families, and Mickey Mouse also made a special appearance and joined the read-along.

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