“Disney has brought families closer together for generations,” said Asad Ayaz, Chief Marketing and Brand Officer, The Walt Disney Company. “This campaign embodies what guests tell us time and again: that the Disney experiences they cherish most are the ones spent with the people they love. We’re grateful to make that kind of Disney magic a reality.”
The creative team behind this short film drew inspiration from how Disney creates moments of real connection, sometimes in moments of grandeur and sometimes in the quiet moments they share as a family. In the ad’s story, those quieter moments take place during a nighttime stroll on a Disney cruise, when the ship feels like yours alone.
The campaign highlights Disney’s unique ability to touch lives, build meaningful connections and create happiness—not just through attractions, shows and amenities, but in the time spent with each other. The idea of a Disney cruise becoming a family tradition came straight from longtime fans and repeat guests.
