Last August, ESPN took a major step toward modernizing the sports viewing experience with the launch of a connected ecosystem designed to bring stats, highlights, personalization, and control directly to the TV screen.
Since launch, that foundation has continued to evolve and expand as ESPN rolls out deeper interactivity across more sports and surfaces within the ESPN App, continuing to transform sports viewing into something more dynamic, more informative, and more fan‑driven.
More User Controls from Mobile to TV
StreamCenter has emerged as ESPN’s connective tissue between mobile and TV. StreamCenter has engaged nearly 2.5 million users and driven 365 million video minutes watched while connected — clear evidence that fans want more control when multiple screens are involved.
Designed as a companion control layer, StreamCenter puts powerful tools directly in fans’ hands, providing the context they need around the game they are watching. For NBA and college basketball, ESPN introduced a wide array of stats, game leaders, shot charts, visualizations, and personalized Fantasy and Tournament Challenge bracket data, providing fans with a single destination for everything they need to follow the game. Soon, users will be able to initiate Catch Up to Live from their phone, opening and controlling the Interactive TV panel on their connected TV.
Multiview and Multicast experiences are also continuing to evolve. Fans will soon be able to connect their multi-screen experience across mobile and TV, and control audio and in-focus events directly from their mobile device. New functionality will also let fans expand a single game to full screen while unlocking synced stats in StreamCenter – delivering more context without interrupting the telecast. Putting fans in greater control enhances an already popular feature: 3.8 million fans have used Multiview across more than 12,000 viewing combinations on living room and mobile devices to date.
We’ve offered fans more than 3,000 engaging combinations since March 1, contributing over 350 million live video minutes across premier events including the NCAA Women’s Basketball Tournament and The Masters, and seasonal action from the PGA TOUR, MLB, NHL, college baseball, softball, lacrosse, and more.
Expanding Personalization and Interactivity on Mobile
SportsCenter For You and Verts continue to evolve as new and innovative ways for fans to stay up to date on their favorite teams, leagues, players and events.
In just the last six weeks, SportsCenter For You has introduced segments tied to the NFL Draft and free agency, NBA and NHL trade deadlines, NCAA Men’s & Women’s Basketball Tournaments, the opening of the MLB season, NBA and NHL Playoffs, WrestleMania, and more. Since launch, ESPN has created tens of thousands of SportsCenter For You segments, reaching millions of unique viewers.
Verts continues to grow, driving short-form video consumption and overall time spent on the ESPN App. Recent Verts enhancements include topical Hubs, special event feeds, integrated polls, and new content from ESPN podcasts, behind-the-scenes access, and ESPN’s industry-leading social handles.
Expanding the Big-Screen Experience
Since launch, Interactive TV panels on ESPN have evolved into a differentiated living‑room experience, adding insight without distraction and utility without friction. The impact is measurable: fans who engaged with Interactive TV features during live games watched twice as long as those who did not.
Baseball stands out as a prime example:
- MLB Stats – Introduced this season as a dedicated tab on ESPN, enhancing the experience beyond last year and reinforcing interactivity as a companion to live viewing.
- Key Plays – Expanded significantly with the integration of MLB.TV, adding more than 2,400 MLB games to the ESPN App and driving incremental engagement.
- Catch Up to Live – Now enabled across all MLB content.
Most devices and major sports already support interactive TV on ESPN, including NFL, NBA, MLB, NHL, WNBA, college sports, soccer, and tennis. And beginning this week, ESPN’s extensive PGA TOUR coverage will also include interactive data and leaderboards, joining existing Masters and PGA Championship coverage.
