Disney Ranks High in Harris Poll on Corporate Reputation

The Walt Disney Company has climbed to No. 5 in The 2018 Harris Poll Reputation Quotient (RQ®), a leading study that quantifies the reputation ratings for the 100 most visible companies as identified by U.S. consumers. Disney, which ranked seventh in 2017, received high marks from consumers in several categories, including Financial Performance (No. 2) and Vision & Leadership (No. 4).

Now in its 19th year, The Harris Poll RQ® identifies the companies that are top-of-mind with the American public and examines how those businesses are perceived in modern culture. The study surveys consumers to rank the 100 most visible companies based on their reputation in six different categories: Emotional Appeal, Products & Services, Social Responsibility, Vision & Leadership, Workplace Environment and Financial Performance. According to The Harris Poll, this year’s rankings show “that consumers value brands that are standing by their values, building deep community relations and fueling momentum in science, health and education.”

Disney also holds the fifth spot in the recently announced 2018 Global RepTrak® 100. Reputation Institute’s annual study—the largest of its kind—measures the reputations of thousands of multinational companies based on a survey of 230,000 individuals in 15 different countries during the first quarter of 2018. The Global RepTrak® 100 includes comparative rankings, demographic trends and unique insights into the dynamics behind reputational impact to determine what drives trust among consumers and leads them to invest in or seek employment from a company, as well as purchase their goods and services.

To learn more about Disney’s efforts to operate an honorable business and deliver comfort, happiness and inspiration to families around the world, you may access our 2017 Corporate Responsibility Update here. And to learn more about working at Disney, visit DisneyCareers.com.