Our thoughts are with those who are continuing to deal with the effects of Hurricane Sandy. Today, Disney Chairman and CEO Bob Iger announced a $2 million cash commitment to the relief and rebuilding efforts for those impacted by Hurricane Sandy.
He shared, “It’s hard to fathom the utter devastation from this storm. Thousands of people in the hurricane’s path lost everything and face the daunting challenge of putting their lives and communities back together. We hope this helps provide immediate aid needed to get through this disaster and begin the road to recovery.”
One million dollars will be donated to the American Red Cross for immediate assistance, and another $1 million will be designated for organizations working on rebuilding efforts. Also, employee donations to nonprofits involved in disaster relief will be matched, dollar for dollar, by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
In addition to financial support, public service announcements will run on ABC, ABC.com, ABCNews.com, Radio Disney and ESPN’s family of networks to encourage viewers to support Red Cross relief efforts. Disney Channel will also continue to air a spot—previously shared here on the blog— that helps families prepare for disasters and other emergencies.
Today’s announcement is part of Disney’s ongoing disaster preparedness and response program. As a proud sponsor of the American Red Cross Annual Disaster Giving Program, Disney provides support for disaster relief services, as well as comfort and hope to children in impacted communities.
To find out how you can help, visit the American Red Cross website.