Disney Post | Official Blog of The Walt Disney Company
January 2, 2013

Disney Integrates Creativity into New Products

By Tanya Ropella, Disney Consumer Products

In a video we shared last month, Josh Silverman, EVP of Global Licensing for Disney Consumer Products, shared examples of products featuring technological innovations that we consider to be industry game-changers. Today, we're sharing a new video in which Josh gives examples of cutting-edge ideas that are a result of our creative culture.

My favorite of these products is the Disney Fairies hoodie that turns a piece of clothing into a modern-day friendship bracelet. Each of these products — a comforter that doubles as a costume, a table that doubles as a race track and a sweatshirt that's also a backpack – speak to the creativity of our team.

At Disney Consumer Products, we're excited to continue bringing creative and innovative products to life!

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Products like the Cinderella Dress-Up Comforter that doubles as a costume speak to the creativity of the Disney Consumer Products team.


Michael Ortiz January 19, 2013 at 1:48 PM

when will the winnie the pooh jacket be out in store will they come in adult sizes