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Archive for Sheldon Spencer

February 20, 2015

Kevin Costner’s Long Relationship with Disney Endures with 'McFarland, USA'

By Sheldon Spencer, ESPN
Actor Kevin Costner’s latest film role, starring as inspirational high school coach Jim White in McFarland, USA, opening today, continues his long relationship with The Walt Disney Company.
January 13, 2015

College Football Playoffs National Championship One of Top 20 Most-Viewed Programs in Cable TV History

By Sheldon Spencer, ESPN
For the first time in college football history, the National Champion—the Ohio State Buckeyes—was determined by a Playoff. On January 1, the two semifinal games of the newly established College Football Playoff (CFP) determined which two teams would play for the title. In fantastic, back-to-back games, the Oregon Ducks rolled over the Seminoles from Florida State in the Rose Bowl, and the Buckeyes from The Ohio State University outlasted the Crimson Tide of Alabama in the Sugar Bowl. The games proved a ratings bonanza for ESPN—the two semifinal games played on New Year’s Day had an average TV rating of 15.0 and an average audience of 28.2 million viewers. And both games ranked among the highest-rated shows in cable television history. Last night, the Ducks and the Buckeyes dueled in the championship game on ESPN, and for anyone who loves big events, it was an ultimate can’t-miss game. According to Nielsen, the Monday night telecast of the inaugural College Football Playoff National Championship Presented by AT&T averaged 33,395,000 viewers and an 18.2 US household rating, which beat the New Year’s Day record to deliver both the largest audience and highest rating in cable television history. But there’s another important milestone to highlight. By airing key NFL and college football games throughout last year, ESPN was the most-watched cable network in primetime in 2014. And with the ratings success of the Oregon-Ohio State College Football Playoff National Championship, ESPN telecasts now claim every spot in cable’s all-time Top 20. Visit ESPN Front Row to view a chart of the Top 20 Most-Viewed Programs in Cable Television.
October 27, 2014

ESPN Digital Media Reaches 94 Million Fans in September

By Sheldon Spencer, ESPN
With a seamless, multi-platform experience, ESPN reaches millions of viewers and fans on their mobile devices every day. September marked new digital milestones for the network as it reached a record-setting 94 million unique visitors in the U.S. alone. In looking at last year’s totals, that’s a 29 percent increase.
August 25, 2014

Disney and ESPN Brazil Celebrate a Decade of Caravana do Esporte

By Sheldon Spencer, ESPN
Disney recently joined ESPN Brazil in celebrating the 10th anniversary of Caravana do Esporte (Sports Caravan), a project created in part by ESPN and managed by the Institute of Sports and Education in close collaboration with United Nations Children’s Fund (UNICEF) in Brazil.
August 14, 2014

SEC Network Launches Tonight

By Sheldon Spencer, ESPN
Time flies when you’re building a network from scratch. It seems like just yesterday ESPN and the Southeastern Conference officials gathered in Atlanta to announce plans to launch SEC Network, a new television channel and accompanying digital platform that will provide SEC content 24 hours a day, seven days a week.
June 23, 2014

ESPN's FIFA World Cup Coverage by the Numbers

By Sheldon Spencer, ESPN
32 teams. 32 days. One world-class network. ESPN’s coverage of the 2014 FIFA World Cup in Brazil continues to post significant television and digital audience growth, but what does it take to broadcast one of the biggest sporting events in the world? Keep score with ESPN Front Row’s infographic below.
Topics: ESPN
June 10, 2014

New State-of-the-Art Home for 'SportsCenter'

By Sheldon Spencer, ESPN
ESPN’s flagship program, "SportsCenter," has entertained sports fans and audiences for more than three decades. As television in the digital age evolves, it’s only fitting that this pioneering sports news show moves into a new home—one that provides the anchors, analysts, crew and production team with the latest technology and features.
April 14, 2014

An Overview of ESPN's Digital Media Associates Program for Young Professionals

By Sheldon Spencer, ESPN
ESPNCareers.com is the place to jumpstart your job search and find careers in a variety of fields at “The Worldwide Leader in Sports.” But if you’re specifically interested in the digital media industry, ESPN’s Digital Media Associates (DMA) program might be a perfect fit for your professional aspirations.
March 17, 2014

ESPN's 'Sport Science' and 'Nightline' Team Up on the Sidelines

By Sheldon Spencer, ESPN
Michigan State head coach Tom Izzo leads his team into the NCAA Division I Men’s Basketball Tournament Championship on Thursday as the East Region’s No. 4 seed. His Spartans will meet No. 13-seed Delaware in Spokane, Washington, to begin their quest to reach the Final Four. What kind of stress does a coach like Izzo endure during a game? ESPN’s "Sport Science" and ABC’s "Nightline" asked that question and worked together – with Izzo’s cooperation – to get answers.
February 11, 2014

Celebrating 10 Years of ESPN Deportes

By Sheldon Spencer, ESPN
With a decade of record-breaking growth and millions of fans in the U.S., the ESPN Spanish-language network continues its commitment to creating high-quality, culturally relevant content. From print and television to radio and digital, ESPN Deportes is the sports news and information hub for Latino sports fans.

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