The Walt Disney Company International Roundup: Asia-Pacific Region

Perhaps the biggest Disney news coming out of the Asia-Pacific region is the development of Shanghai Disney Resort. While we’re all excited for the 2015 opening of this new destination, it’s not the only Walt Disney Company news across the region. Every month, new Disney products and experiences hit the market. Here are a few recent ones.

Disney Channels’ portfolio in the Singaporean market is now complete with the addition ofDisney XD on the leading pay TV operator StarHub. The 24-hour boy-targeted, girl-inclusive channel joins Disney Channel and Disney Junior and is available in two languages – English and Mandarin. It’s also the first HD kids channel in the market, and is available on StarHub’s Internet TV service along with Disney Junior. In addition, Disney On Demand, a channel with the best programs from all three Disney Channels, launches this month.

As part of the yearlong I Am A Princess national campaign, The Walt Disney Company Australia and Target teamed up to launch the Disney Princess Virtual Wall. It allows smartphone users to scan a QR code, download the Disney Store app, and then use it to make purchases by pointing their phones to products on a virtual wall. Sean Sparks, director, Ad Sales & Promotions, The Walt Disney Company Australia, shares, “This first for Disney is an innovative way of engaging our fans. The combination of technology, great storytelling and understanding how our fans interact with their mobile devices is a powerful message to brands such as ours. Through technology and responding to consumer demand, we are making our entertainment more compelling and easier to access.”

Girls across China can win a chance to participate in the I Am A Princess reality TV show by submitting photos, videos and stories online. The show will air on 40 TV stations in August, reaching an estimated 62.4 million viewers. Seven finalists that best connect with the qualities of Disney Princesses will be crowned “Disney Little Princess Ambassadors”. Two Olympic champions, Yang Yang and Chen Ruolin, will also join the show as judges and as “Disney Princess Charity Ambassadors” in a series of charity activities. Disney Princess is the No. 1 girls franchise in China.

Stay tuned to the blog this month as we take a trip to Japan to celebrate the 30thAnniversary of Tokyo Disney Resort!