BURBANK, Calif. and ATLANTA- The Walt Disney Company (NYSE: DIS) and The Coca-Cola Company (NYSE: KO) have expanded their multi-year agreement by which DASANI Water will be the featured bottled water at Disney’s U.S. Parks and Resorts. The water also will be served on the Disney Cruise Line. The alliance includes sponsorship and promotional opportunities, including advertising buys across Disney’s media properties through ABC Unlimited.
As part of the relationship, visitors to Disney’s U.S. theme parks and resorts will be among the first to try the new DASANI 24-ounce sports bottle packaging. The new DASANI 24-ounce features a slim, easy to carry bottle and a proprietary, twist-open top — a perfect design for on-the-go vacationers.
DASANI also will be an associate sponsor of The Walt Disney World Marathon. Additionally, The Coca-Cola Company will expand DASANI’s media spend across Disney’s media properties, such as ABC-TV, ESPN and Lifetime.
“The Coca-Cola Company has enjoyed a 47-year relationship with The Walt Disney Company and we are pleased to now extend our relationship to include DASANI bottled water,” said Melody Justice, Senior Vice President for Media and Marketing Alliances at Coca-Cola North America.
“DASANI is a premium national water brand that is a great fit with our guests. We are pleased to expand our relationship with The Coca-Cola Company into the bottled water category and welcome its increased presence at our parks,” said Paul Pressler, Walt Disney Parks and Resorts Chairman.
The Coca-Cola Company has played an integral part in refreshing visitors to Walt Disney attractions since 1955. In early 2001, The Coca-Cola Company entered into a global alliance with Disney to market a new line of non-carbonated children’s beverages. These juices, juice drinks, milk-based and water-based drinks, punches and smoothies are packaged in entertaining and colorful containers featuring Disney’s beloved characters, including Mickey Mouse and Winnie the Pooh.
DASANI bottled water is a product of The Coca-Cola Company. Through a process called reverse osmosis, DASANI is purified and enhanced with minerals for a pure, fresh taste. The product is then packaged in recyclable, light blue-tinted bottles and is available throughout the U.S. DASANI bottled water is a leader in the wellness movement and is committed to helping consumers achieve balance of mind, body and spirit. DASANI’s advertising and marketing tagline is “Treat Yourself Well. Everyday.”
About The Walt Disney Company
The Walt Disney Company is a diversified, international family entertainment and media company whose operations include theme parks and resorts, filmed entertainment including motion pictures and television shows, home video products, records, consumer products, a cruise line, radio and television stations, broadcast and cable networks, Internet offerings, publishing activities and professional sports enterprises. Disney owns ABC Inc. Founded in 1923 by Walter E. Disney and his brother Roy O. Disney, The Walt Disney Company generated revenues of $25.2 billion in 2001. It employs more than 110,000 people worldwide.