John T. King, vice president of licensing, consumables, Disney Consumer Products, comments, “Supporting parents by offering healthy, nutritious options for their kids is of utmost importance to The Walt Disney Company and adding family-favorite Star Wars to our licensed fruit and veggies portfolio is a natural extension of our commitment in this space.”
New produce featuring designs from Marvel’s Avengers and Disney’s Frozen were also featured at PMA and are available now at grocery stores nationwide.
The Walt Disney Company’s commitment to building healthier generations began nearly 10 years ago and stemmed from a growing societal concern over children’s health and the belief that The Walt Disney Company could make a real difference. In 2006, The Walt Disney Company became the first major media company to establish formal Nutrition Guidelines and has marked every year of its commitment with significant milestones such as expanding content and experiences to inspire healthier food, physical activity and hygiene choices, and becoming the first major media company to launch food advertising standards for kids and the introduction of the Mickey Check. The Mickey Check is a quick and easy way for families to identify healthier food options in stores, on-air, on-line, at Disney theme parks and other places where Disney products are sold. Foods and recipes that feature the Mickey Check adhere to stringent standards and meet Disney Nutrition Guidelines, which are continually updated to remain best in class.
To learn more about The Walt Disney Company’s Healthy Living Commitment and the Mickey Check, visit Disney.com/BeYourBest.