Fans fuel anniversary into full blown celebration from events and activations to massive brand collaborations and nonstop social conversation
Two decades later, Hannah Montana still owns the spotlight as a defining cultural icon, proved by this week’s celebration, with the Hannah Montana 20th Anniversary Special driving 6.3 million views on Disney+ and Hulu after three days streaming.
The celebration of the anniversary also drove nearly 1,000% increase in viewing of the Hannah Montana catalog this past week. The show’s longevity is undeniable: fans have streamed more than half a billion hours globally on Disney+ to date.
This month, fans also spent thousands of hours rocking out to the show’s most unforgettable music videos on Disney+ and relived their favorite Miley moments via a dedicated non-stop Stream of all Hannah Montana content.