WEBTOON launches Mickey & Friends x Formula 1® comic series ahead of Australian Grand Prix 2026
Disney Store, Gentle Monster, a Trackside Range and More Global Licensees Deliver New Drops for 2026 Race Season
Ahead of the 2026 Formula 1® race season, Disney and Formula 1® are announcing the continuation of their multi-year “Fuel the Magic” collaboration, blending storytelling, racing culture and immersive fan experiences at Grand Prix weekends worldwide. Building on the momentum from the Las Vegas Grand Prix in November 2025, including Disney’s Mickey Mouse’s takeover of the Fountains of Bellagio, Disney and Formula 1® will kick-off this race seasons’ “Fuel the Magic” campaign with a racing-inspired content series at the Australian Grand Prix and then shift into high-gear at the Chinese Grand Prix, with more races planned throughout the 2026 race season. The campaign aims to bring fans original WEBTOON content, new branded products, and industry-leading entertainment designed to reflect the energy of each host city and the personalities of Disney’s Mickey & Friends.
“Formula 1 and Disney sparked a cultural moment felt worldwide—and it was only the beginning. This year is about turning that moment into a season‑long story,” said Tasia Filippatos, President of Disney Consumer Products. “A new digital chapter with WEBTOON gives fans a reason to stay connected between race weekends, brought to life through product and standout moments that feel authentic to each stop on the calendar.”
“The continuation of our ‘Fuel the Magic’ campaign with Disney is far greater than just a sports partnership, but one that leverages both Formula 1 and Disney’s power of immersive cultural storytelling and engaging entertainment,” said Emily Prazer, Chief Commercial Officer of Formula 1. From unique product launches to fan experiences, digital content and WEBTOON integration, we’re offering even more unique ways that new and existing audiences can engage with our sport and experience race events like no other.”
WEBTOON Debuts Original Racing-Inspired Series, Starting at the Australian Grand Prix
Disney and WEBTOON have teamed up to create ‘Mickey X Formula 1® Racing to the Top!’ an original vertical comics series which will run exclusively on WEBTOON’s global platforms throughout the 2026 Formula 1® race season. The series will launch on March 6 during the Formula 1 Australian Grand Prix, with new episodes dropping tied to each race weekend throughout the season. Designed for a new
generation of fans, the series will introduce new characters, themes, and scenarios that blend the creativity and imagination of Mickey & Friends with the excitement and drama of Formula 1.
In this original series inspired by the high-octane thrills and teamwork of elite racing, Mickey Mouse, Minnie Mouse, Donald Duck and Goofy come together to help support a racing team in crisis, demonstrating the power of friendship and collaboration to overcome adversity.
“Fuel the Magic” Products Expand to Select Formula 1 Races, Starting at the Chinese Grand Prix Races
Starting at the Chinese Grand Prix from 13-15 March, select Formula 1® races throughout the season will feature “Fuel the Magic” fanzone retail pop-ups with new branded merchandise inspired by the host city. Race-specific pieces and a core collection from Disney and Formula 1® will be available at the F1® Hub and Grand Prix Plaza, as well as online at F1.com and the Amazon F1 store (U.S. only).
Select race weekends will also include special Disney entertainment, creating memorable experiences, including seeing Disney’s Mickey & Friends sporting their Formula 1® fandom in a stylish new way.
First Look at Gentle Monster Assortment
Gentle Monster will introduce the 2026 Circuit Collection, a global eyewear collaboration with Disney and Formula 1® that reimagines the structural language of Formula 1 cars through a bold, fashion-forward lens. Featuring eight styles made with lightweight, durable materials, the collection includes three exclusive designs inspired by Disney’s Mickey & Friends and Formula 1®, blending racing performance with everyday wearability. The launch will also include pop-up experiences in Seoul and Shanghai, where a monumental Disney’s Mickey Mouse sculpture stands alongside an Formula 1® car, bringing the energy of “Fuel the Magic” to life.
More Product Collaborations to Launch Across Fashion, Accessories, and Collectibles
Following the debut of the first Disney x Formula 1® collection in Las Vegas last year, Disney Store will launch additional releases, starting with a Mickey Mouse plush in a Formula 1 uniform, available exclusively in Australia just in time for the Australian Grand Prix, with a global roll-out planned later this year. New collaborations will also launch with Gentle Monster and Uniqlo, alongside an expanded Disney x Formula 1 core collection available online. The assortment will span apparel, accessories, collectibles, and plush, each reflecting the intersection of racing culture and Mickey & Friends. Stay tuned for product reveals on Disney Style.
Stay Tuned for More on Social
The “Fuel the Magic” campaign reflects the shared vision of Disney and Formula 1® to unite racing, entertainment, and fashion through a fan-first approach that celebrates the sport’s cultural energy. This industry-leading collaboration delivers original content and digital experiences to connect fans around
the world to the excitement of Grand Prix weekends. For the latest updates, follow @mickeymouse and @f1 on social media and join the conversation using #FuelTheMagic.
