ROCHESTER, N.Y., May 28 – Eastman Kodak Company today announced that it signed a multi-year agreement with The Walt Disney Company that renews the company’s long-standing relationship as the exclusive imaging supplier of film and related products at world-renowned Disney theme parks and resorts in the U.S and Paris, as well as for the Disney Cruise Line.
Additionally, the alliance is designed to allow the parties to take advantage of advances in imaging and information technology to set the stage for new business, promotional and co-marketing opportunities throughout the U.S., Europe, Latin America and most of Asia.
“We are proud to continue our long history with Disney and value our unique association,” said Kodak Chairman and Chief Executive Officer Daniel A. Carp. “Over the years, our companies have forged a powerful brand partnership, with Disney continually creating new, magical experiences and Kodak inventing innovative ways for Disney guests to capture and share those treasured moments for generations. We look forward to finding more ways to enhance the magic of the Disney experience in the future with the latest in Kodak’s infoimaging technology and our wide range of digital products and services.”
“Kodak has been an important part of the Disney theme park experience since Disneyland opened in 1955,” said The Walt Disney Company President and COO Robert A. Iger. “We are excited to continue this long-standing relationship and look forward to many more years working closely with our friends at Kodak to bring imaginative imaging offerings to our guests.”
The alliance provides for sales and promotion at select Disney properties of traditional film and one-time-use cameras, as well as on-site photo processing and digital products and services, such as ride photo capture systems and supplies. Under the agreement, Kodak will continue to sponsor leading attractions in each of the theme parks, including the Imagination! Pavilion at Epcot, which features the Honey I Shrunk the Audience 3D film, the Journey into Your Imagination ride and Imageworks, an interactive experience which highlights the latest in Kodak’s infoimaging technology, plus a new sponsorship of Mickey’s Philharmagic, a new 3D film scheduled to open Summer 2003 in the Magic Kingdom at the Walt Disney World Resort in Orlando.
Kodak and infoimaging
Kodak is the leader in helping people take, share, enhance, preserve, print and enjoy pictures – for memories, for information, for entertainment. The company is a major participant in infoimaging – a $225 billion industry composed of devices (digital cameras and PDAs), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). Kodak harnesses its technology, market reach and a host of industry partnerships to provide innovative products and services for customers who need the information-rich content that images contain. The company, with sales last year of $13.2 billion, is organized into four major businesses: Photography, providing consumers, professionals and cinematographers with digital and traditional products and services; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Components, delivering flat-panel displays, optics and sensors to original equipment manufacturers; and Health, supplying the healthcare industry with traditional and digital image capture and output products and services.
About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a diversified, international family entertainment and media enterprise which includes Walt Disney Parks and Resorts, The Walt Disney Studios, ABC, Inc., ESPN, Disney Channel, Disney Stores, television and radio stations and Internet web sites. Founded in 1923 by Walter E. Disney and his brother Roy O. Disney, The Walt Disney Company generated revenues of $25.3 billion in 2001. It employs more than 110,000 people worldwide.