The Walt Disney Company held the top position this year in the Boston College-Reputation Institute 2009 CSR Index which captures public perceptions about companies in the areas of ethics, corporate citizenship, governance and workplace practices.
The CSR Index is created using data collected for Reputation Institute’s 2009 Global Reputation Pulse Study. Researchers use a subset of survey results that focus on more than 200 companies with a dominant presence in the United States and believed to have a reasonably high recognition factor with the general public.