Disney Magical Message at DisneyStore.com

DisneyStore.com is one of the first major retailers to offer an exclusive Disney Magical Messaging video feature for guests sending gifts this holiday season.

Disney Magical Message allows guests to record and customize a special video message at DisneyStore.com. When a gift arrives, a card provides a web address where the recipient can view their personal “Disney Magical Message” video.

Since the launch of the newly designed DisneyStore.com and the Disney Magical Message feature, the website has experienced double-digit increases in both site traffic and sales. The new design focuses on key Disney franchises and streamlines the shopping experience for guests with enhanced filtering options and social media sharing tools.


Our Disney Store team is excited to be at the forefront of video gift messaging for the retail industry and to pioneer this effort in a uniquely Disney way.