For the second year in a row, Disney has been ranked No. 1 within the entertainment industry on Fortune’s list of “World’s Most Admired Companies” for 2017. The Company was No. 5 overall, with 2017 marking the fifth consecutive year that Disney has been in the top 10.
To compile the annual list, Fortune partnered with global management consulting firm Korn Ferry Hay Group to survey corporate reputation among 680 companies in 28 countries, spanning 51 industries. Executives from those companies were surveyed within their industries to form the rankings, voting on nine criteria including Quality of Products/Services, Global Competitiveness, Social Responsibility and Innovation. Disney ranked No. 1 in eight of these nine “Key Attributes of Reputation.”
Disney’s strong results on Fortune’s survey of corporate reputation follow its designation as “Most Intimate Brand” among millennials in MBLM’s Brand Intimacy 2017 Report, which studied the relationship between consumers and brands and looked at a number of factors, including how the brand exceeds consumer expectation.