“By almost every measure, domestically and globally, Descendants has already become one of the biggest entertainment properties of the year and we’re eager to delve deeper into the unfolding mythology of Auradon and Isle of the Lost,” said Gary Marsh, president and chief creative officer, Disney Channels Worldwide. “This kind of compelling, innovative storytelling, alongside our animated Descendants: Wicked World shorts and unique trans-media campaign, continues to lay the groundwork for multiple franchise opportunities across virtually every line of business at The Walt Disney Company.”
Indeed, the reach of Descendants has been far and wide across the company.
- The Isle of the Lost: A Descendants Novel by Melissa de la Cruz, hit No. 1 on the New York Times Best Seller List (Children’s Middle Grade) for 13 of the past 22 weeks. In total, four Descendants books from Disney Publishing Worldwide have been on the New York Times Best Seller List for a combined 41 weeks. Also announced today, Melissa de la Cruz will write a second novel as part of the ongoing Descendants publishing program. Return to the Isle of the Lost will publish in May 2016.
- A Descendants Karaoke App released on July 30 reached No. 1 in the Kids 9–11 category in four countries including the U.S. Disney Consumer Products and Interactive Media are currently working on a Descendants mobile game, set to launch in November.
- The Descendants soundtrack entered the Billboard 200 at No. 1 and six music videos of its musical numbers, plus its end-credit song “Believe” by Shawn Mendes and a “Rotten to the Core” remix by Sofia Carson, have delivered more than 254 million views on DisneyMusicVevo.
- The Descendants DVD released on July 31 and is the No. 1 TV movie and the third best-selling TV title on DVD, 2015 to-date.
As fan fervor for Disney’s Descendants continues to grow around the world, news of a sequel script from screenwriters Sara Parriott and Josann McGibbon, who will also serve as executive producers on the project, further underscores the strength of this property for The Walt Disney Company.
This Saturday, October 17, the stars of Descendants, including Dove Cameron, Cameron Boyce, Booboo Stewart and Sofia Carson, and director Kenny Ortega will celebrate with fans during an on-stage, music and dance-filled event at the Downtown Disney District at the Disneyland Resort. It’s sure to be “awesome” to the core.