A Closer Look at New, Innovative ‘Monsters University’ Products

Earlier this week we shared a video showcasing new Monsters University products that were revealed at the American International Toy Fair in New York. Technology is a key feature throughout the new line, with toys utilizing sound, light and animatronics to allow for more interactive play.

Before we give you a closer look, enjoy this fun video recap of the Toy Fair — featuring John Goodman and Monsters University Director Dan Scanlon.

Scare Off Sulley is the most interactive toy in the collection with five different modes of play and the ability to sense its environment, changing play modes automatically to match its current surroundings. Kids can interact directly with Scare Off Sulley by challenging him to a “scare off” – if they scream loud enough, he will fall backwards in fear.

The Roll-A-Scare Monsters Assortment is equipped with a pop-up platform mechanism to accentuate the element of surprise, a key point of storytelling in Monsters University. The patented, magnetic auto-transformation feature allows the toys to spring up when rolled on to activation cards.

The Sulley Monster Mask creatively combines role-play and facial sync technology for a completely kid-powered play experience. The mask allows children to move Sulley’s lip, teeth and eyebrows in response to the movement of their jaws.

At Disney Consumer Products, we work closely with our licensees to develop toys that allow children to recreate key moments from the film. In addition to the new toys, our teams are creating Monsters University stationery, apparel, home décor, books, food and more, along with an exclusive collection from Disney Store and DisneyStore.com.

Look for these fun and innovative new products as they begin to hit store shelves in spring 2013!