Reporting

At Disney, we believe that acting responsibly is an integral part of our brand. Good corporate citizenship strengthens our bond with consumers and stakeholders around the world, reinforces the attractiveness of our entertainment offerings and products, fundamentally adds to shareholder value, and sustains our reputation as an employer of choice.

In 2012, we set specific, quantifiable targets to measure our progress in a variety of citizenship areas, from reducing our environmental impact to ensuring respectful workplaces and encouraging volunteerism. We launched a Citizenship Council comprised of senior executives from throughout the enterprise, and we implemented new policies, standards, and guidelines that help ensure we are meeting our citizenship goals.

Along with our annual performance summary, the stories and information on this website will provide more frequent, and we hope, more relevant and transparent information about our citizenship efforts.