New Story App from Disney Interactive Unlocks Memories Trapped on iPhones

If you’re like me, your iPhone has become the go-to device to capture all of your family’s spontaneous moments. With thousands of photos and videos trapped in our camera rolls, most of the memories we want to share never end up seeing the light of day.

Today, Disney Interactive is launching Story, a unique digital storytelling platform that unlocks photos and videos captured in your smart phone and turns them into compelling personal narratives which can easily be personalized, saved and shared. Using intuitive technology to pull from user’s photo and video libraries, Story automatically organizes media into shareable “stories” based on time and location.

The innovative app makes sharing narratives with multiple photos and videos as easy as sharing a single photo. Featuring an elegant creation experience, users can either let Story do the heavy lifting or build their stories from scratch with easy-to-use editing tools.

Start sharing your stories today by downloading Story for free on the App Store for iPhone and iPod touch.