With Halloween looming around the corner, 162 million Americans are expected to celebrate the haunted holiday this year. At Disney Consumer Products (DCP), we are beyond ready for a frightfully fun time! In fact, we are so excited for Halloween that we hosted an invite-only #DisneyHaunts VIP Halloween Event last Tuesday, October 4.
The spook-tacular event took place at Disney’s Grand Central Creative Campus, transforming the space to a fabulously frightful Halloween fashion show and shopping event. The fashion runway lay directly in the center of the space, with models of all ages showcasing top Disney Halloween costumes. With highlights across all of the Disney franchises including Disney Princess, Marvel, Star Wars and Disney Junior, the pieces represented a variety of costume options for everyone.
A number of celebrities and their children were invited to shop for Disney costumes at DCP’s Halloween pop-up shop, which featured costumes from our licensees and The Disney Store. Once guests had picked out costumes, Disney Publishing Worldwide took the stage for “Spooky Story Time” featuring stories from some of our most frightful books and Disney Story Central app. The event fostered a fun atmosphere for guests of all ages, including a Mickey Mouse and Minnie Mouse meet-and-greet area, a station for Halloween makeovers from the E.L.F. Good vs. Evil makeup line, and more!
From picking out costumes to carving pumpkins, Halloween is one of our country’s favorite times of year and we are excited to see what superhero or princess our consumers dress up as! In the meantime, we have a handful of fun Disney Halloween facts to get you pumped for #DisneyHaunts: