With each New Year comes a new beginning. Some of us resolve to totally reinvent ourselves or maybe just leave behind a bad habit. Others simply want to shed a few pounds. But even if you’re not like me and haven’t made a new year’s resolution, we can certainly agree on one thing – we all want to live better.
That’s why so many people turn to Disney/ABC’s Live Well Network for sound advice and tips on how to achieve their goals.
As one of the fastest growing digital networks out there, Live Well Network covers today’s hottest topics while featuring inspirational stories to provide viewers with the practical tools they need to live well. But what’s really unique about this network is more than its approach to original programming.
When local broadcasters like KABC-TV switched their signal from an analog delivery system to a digital delivery system back in 2007, it enabled them to put through more than one channel. So, ABC decided to create a “subchannel” with even more original content. As a result, Live Well Network is the only subchannel out there that is producing original programming.
I recently caught up with Peggy Allen, vice president, Programming, Live Well Network, to find out more about what sets the network apart. “We like to refer to ourselves as something of a hybrid network,” Peggy explains, “We are being programmed like a cable network, but we are a broadcast network that is distributed with broadcast partners, market by market, which has never been done before.””
Since its inception in April 2009, the network has offered a wide range of entertainment-based programs in the lifestyle category, including popular shows such as My Family Recipe Rocks hosted by Joey Fatone; We Owe What? with award-winning financial expert Mary Caraccioli and Food Rush with chef Ryan Scott.
Peggy, who’s been with the network since 2010 and oversees almost all aspects, including programming, distribution and marketing, says, “We don’t do programming where you’re laughing at the people instead of with them. We tell great stories about regular people, doing regular recipes and regular decorating. There still is a significant appetite for this kind of programming.”
Visit LiveWellNetwork.com to learn more, and to find channel listings in your area.