When I tell people that I work at Disney, they light up — often sharing with me their favorite Disney character, attraction or movie. So this week I wasn’t surprised to see Forbes report The Walt Disney Company as the most reputable company in an independent study by Reputation Institute, a private consulting firm.
Disney came in at number one in an online study designed to measure consumer perception of 150 of the largest companies. According to Reputation Institute, the study examines consumer perception of an organization’s products and services, innovation, workplace, citizenship, governance, leadership and performance. According to Forbes, the final scores were “statistically derived from four emotional indicators: trust, esteem, admiration, and good feeling.”
In the Forbes article, Anthony Johndrow, a managing partner at Reputation Institute shares, “‘Consumers are more and more interested in issues such as transparency, corporate governance and social responsibility.’” He goes on to say about companies, “‘they understand that people care about more than just the products they make. To deal with this new marketplace reality, companies need to build the capability to tell a broader story – more about who they are than what they sell.’”
From citizenship efforts and fiscal performance to world-class entertainment experiences and storytelling, Disney continually strives to earn the respect of consumers, employees and shareholders not only for what we achieve, but also for how we do it.
We’re extremely proud of the integrity of the people who bring the company’s quality products and experiences to life at Disney, ABC, Pixar, ESPN, and Marvel, and we look forward to continue sharing the stories behind these people and products here on Disney Post.