Disney and family go together and for many of us, pets are a part of the family. The pet industry continues to be on the rise, and Disney Consumer Products began supporting this growing category seven years ago.
Our pet products range from apparel, collars, leashes and bowls to plush toys for our furry friends. But we don’t stop there. Innovation and technology is one of the fabrics woven into the product development with our licensees. My favorite product is the pet I.D. tags with QR code technology. Here’s how it works. If someone finds your pet, they can do a quick scan of the tag with their smartphone. Your pet’s information becomes instantly available. A GPS feature has also been added so once the QR code is scanned, an email is sent to the owner notifying them their pet has been found, along with the location where the code was scanned.
Pets have a hearty appetite so we also cater to their taste buds! Pet food represents about 70 percent of the overall revenue for the Disney pet business, however other pet categories continue to grow. Disney Consumer Products recently launched a line of dog products at PetSmart that include fashionable apparel with witty editorial, featuring some of our favorite characters like Mickey Mouse, Minnie Mouse and Kermit the Frog.
We haven’t forgotten about our friends under the sea. Last fall an aquatic line, found online and at pet retailers, launched with the release of Finding Nemo 3D.
Our commitment to animals stems from our heritage. Walt Disney showed his love for animals through his animations and films, and we continue to keep that spirit growing with all our fans from four-legged pets to fin swimmers.
“I have learned from the animal world, and what everyone will learn who studies it, is a renewed sense of kinship with the earth and all its inhabitants.” – Walt Disney