Disney CEO Bob Iger Takes ALS Ice Bucket Challenge

This afternoon, Disney CEO Bob Iger participated in the Ice Bucket Challenge to raise awareness for Amyotrophic Lateral Sclerosis (ALS).

Bob accepted the challenge from Apple CEO Tim Cook and named three familiar characters—Olivia Pope (ABC’s Scandal), Peter Quill (Marvel’s Guardians of the Galaxy and Tony Stark (aka Iron Man)—to take on the challenge. Check out the video above.