As fall unfolds, Disney continues to captivate audiences with a slate of record-breaking premieres, fan-favorite series, and the thrill of live sports. This best-in-class storytelling and portfolio of brands, combined with Disney Advertising’s advanced technology and data-driven solutions, showcase Disney as a global advertising force.
“Fans are showing up across every platform for the stories, characters, and experiences only Disney can deliver,” Rita Ferro, President, Global Advertising, said. “All this momentum propels us toward one of our most important annual milestones: the Disney Upfront. We’ve officially kicked off our roadmap, designed to showcase the full breadth of Disney’s capabilities — from content and franchises to data and technology.”
Looking Ahead: Disney Advertising’s Key Events
Here’s a look at Disney Advertising’s rundown of key events coming up:
- January 7 – Global Tech + Data Showcase
A deep dive into Disney’s technology and global ad platform. - March 24 – Sports Summit
A celebration of the company’s unmatched sports portfolio, including ESPN, ABC, and the power of live events. - May 12 – Upfront
Live from the North Javits Center in New York City, Disney’s Upfront presentation features a star-studded showcase of Disney’s entertainment and sports offerings — plus surprises along the way.
This fall, Disney’s portfolio is delivering compelling narratives across platforms. From Dancing with the Stars shining on ABC, Disney+, and Hulu, to The Golden Bachelor capturing hearts nationwide, and from the return of beloved titles such as Grey’s Anatomy, Abbott Elementary, and 9-1-1, driving strong ratings and engagement on ABC to new series like Chad Powers and All’s Fair —premiering November 4 — on Hulu, fans are showing up across every platform for the stories, characters, and experiences only Disney can deliver.
On streaming, audiences embraced Disney’s live-action Lilo & Stitch and eagerly anticipate upcoming hits like Marvel Studios’ The Fantastic Four: First Steps and Disney’s Freakier Friday — the sequel to the beloved Freaky Friday. These stories are more than entertainment; they’re cultural touchstones, embraced by generations of fans who continue to show up, share, and celebrate.
The excitement extends to sports, with the WNBA Finals, college football Saturdays, and the NFL and NBA seasons fueling momentum. Monday Night Football and College GameDay remain cultural staples, while ESPN’s coverage of the NHL, college basketball, and beyond, keeps fans engaged. The Super Bowl is on the horizon, and in less than 500 days, it returns to Disney — where storytelling and sports converge on the biggest stage, and fans rally like nowhere else.
Disney Advertising remains focused on delivering results, driving innovation, and building meaningful partnerships. Whether through data-driven solutions, iconic storytelling, or commitment to innovation, Disney continues to set the standard for performance and creativity.
