Today, Coca-Cola® and Disney announced a thrilling new collaboration, “Coca-Cola x Star Wars: Refresh Your Galaxy.” Building on Coca-Cola’s 70-year relationship with Disney, beginning with the opening of Disneyland Resort in 1955, this global campaign spotlights the power of Star Wars fandom that unites and drives us to create and celebrate meaningful human connections.
“A cornerstone of Disney’s collaboration with Coca-Cola continues to be creating campaigns in honor of fans,” said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company. “Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them.”
Islam ElDessouky, Global Vice President Creative Strategy & Content at Coca-Cola, added, “For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection. This collaboration is about more than just bringing together two iconic brands — it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.”
The out-of-this-world collaboration brings together the magic of Coca-Cola with the epic storytelling of Disney and Star Wars, celebrating the connections that unite us across galaxies, generations, and fandoms. This is done through limited-edition Coca-Cola pack designs featuring iconic Star Wars characters, captivating creative content, and an innovative augmented reality (AR) experience that allows fans to share uplifting messages of community and connection in the style of a Star Wars hologram transmission.
“With this campaign, we wanted to work with Coca-Cola to reach fans in new ways,” said Becca Vodnoy, SVP of Corporate Alliances at The Walt Disney Company. “The campaign showcases iconic scenes, so fans feel like they are immersed in the world with the characters they love.”
The multi-faceted campaign will engage Star Wars fans around the world, supported by creative content across television, digital platforms, and out-of-home activations — the type of collaboration that can only happen when Disney and Coca-Cola come together.
This is a “natural and easy” evolution of the two brands’ longstanding relationship, according to ElDessouky. “Both brands believe in connection and in in uplifting the human spirit,” he said. “We both believe fandoms and communities are the heart of everything we do.”
“Coca-Cola x Star Wars: Refresh Your Galaxy” kicks off with creative content set in a movie theater, a culturally iconic location for Star Wars and Coca-Cola. From discovering the hum of a lightsaber to experiencing movie marathons, the cinema has long been a powerful place to capture the “Real Magic” of Star Wars and Coca-Cola — which is why it’s front and center in this campaign.
“It’s all about building community,” Vodnoy said. “The spot shows the fandom coming together, dressed as their favorite characters, being playful with each other and having fun in the moment. There’s a sense of togetherness. This was made for the fans, and this is a story that only we could create together — one that we’re showing in an unexpected way.”
ElDessouky added, “That’s the beauty of Star Wars and Coca-Cola: They bring generations together.”
The 30 limited-edition cans and bottles — available for purchase in select markets around the world — will showcase iconic Star Wars characters and scenes.
“The Star Wars universe is very expansive, so we wanted to make sure there was something for every fan,” Vodnoy said of choosing which characters and scenes to feature. “There are designs for original fans from 1977 and ones for the fans who are just discovering Star Wars today.”
With so much iconic imagery to work with, Disney and Coca-Cola “wanted to put the fans at the heart of the decision-making,” ElDessouky added. “We at Coca-Cola are Star Wars fans ourselves, so we thought about the designs from the fans’ perspective: ‘What do you want to see? What do you expect to see? And what will go beyond your expectations?'”
The campaign will feature beloved Star Wars characters for fans to collect, including:
- Original Taste: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, K-2SO, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, General Grievous, and Emperor Palpatine
- Zero Sugar: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, Rey, Grogu, and an Imperial Stormtrooper
In addition, there will be three character designs available only at Walt Disney World Resort in Lake Buena Vista, Florida, and Disneyland Resort in Anaheim, California: The Mandalorian and Grogu; First Order Stormtrooper; and Chewbacca.
And that’s not all. By scanning the QR codes on Coca-Cola cans and advertisements, fans can unlock an AR digital experience and learn about all the collectible cans with beloved characters from the Star Wars universe. Through the experience, fans can record a video of themselves that will be transformed into a Star Wars-style hologram transmission that can be used to share an uplifting message of community empowerment with friends and family.
“Fandom is all about authenticity, and that really drove and governed how this entire campaign came to life,” ElDessouky said. “The idea of creating a hologram of yourself and transmitting messages in a classic Star Wars way is a beautiful experience for everybody.”
Starting in July, fans can start collecting characters from this exciting new collaboration in stores in select markets around the world. This collaboration will be available in select markets in North America, Latin America, Europe, Japan, and Asia South Pacific.
The “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign couldn’t come at a better moment, said Vodnoy: “Between Andor Season 2 on Disney+, everything that’s going on in our parks, and a new movie coming out in 2026, this is a great time to be a Star Wars fan.”
