Marvel Studios’ Avengers: Endgame made an auspicious beginning on Friday, as the film’s highly anticipated first trailer became the most-viewed trailer in history in its first 24 hours. The trailer received 289 million views, smashing previous records set by Marvel Studios’ Avengers: Infinity War (230 million) and Disney’s The Lion King (224.6 million).
The film also set new records on social media, with Twitter conversation about Avengers: Endgame achieving a new 24-hour high. Avengers: Endgame had 549,000 mentions on Twitter in the trailer’s first full day of release, surpassing previous record-holders Avengers: Infinity War (389,000) and Black Panther (349,000).
Marvel Studios’ Avengers: Endgame opens in theaters on April 26, 2019.