“Alexander” Honored with First Common Sense Seal

The brand-new Disney film Alexander and the Terrible, Horrible, No Good, Very Bad Day arrives in theaters tomorrow, October 10! This hilarious adventure based on Judith Viorst’s classic children’s book was recently honored by the nonprofit Common Sense Media with the inaugural Common Sense Seal, the first honor of its kind to recognize the very best in family films.

Founder and CEO of Common Sense Media Jim Steyer, whose organization aims to help kids thrive in a world of media and technology, explained the purpose of establishing this honor: “The Common Sense Seal will recognize the best in family movies with a goal of inspiring studios to create more films that kids and parents can enjoy together. It’s fitting that a Disney movie should be our first recipient, given the studio’s commitment to making quality family films like Alexander.”

The movie was thoroughly vetted by Common Sense Media’s in-house team of editors, reviewers and child-development experts. The seal will be awarded to future honorees ahead of their world premieres and is intended to help guide viewers toward high-quality family entertainment options.

We’re all for it. As Walt Disney Studios Chairman Alan Horn said of the recognition, “At Disney we believe in making quality entertainment that families can enjoy together, and Alexander and the Terrible, Horrible, No Good, Very Bad Day is not only a great film for families, but it highlights what it means to be a family. We’re honored that it has been chosen by Common Sense Media for this inaugural seal celebrating its positive message for audiences.”