This Thanksgiving be sure to tune in for a magical first: Disney’s Minnie Mouse is soaring to new heights with her very own balloon during the 98th Macy’s Thanksgiving Day Parade.
Be sure to tune in to the fun-filled parade starting at 8:30 a.m. PT/ET on Thursday, November 28, to see Minnie Mouse make her grand debut, gliding proudly down the streets of New York City. Watch as she flies along the traditional 2.5-mile route, stretching from the Upper West Side to Macy’s Herald Square flagship location at 34th Street.
With her big bow and iconic yellow heels, the new Minnie Mouse balloon design perfectly captures her signature style and timeless charm. At 60 feet tall, 60 feet long, and 34 feet wide, this brand-new balloon is an unforgettable sight — taller than a five-story building, as long as approximately 10 bicycles, and as wide as five taxi cabs.
In addition to Minnie Mouse’s new balloon, Disney and Macy’s are celebrating their 90-year partnership with an exclusive, limited-edition collection inspired by the same character artwork used for the balloon design, as well as styles that give a nod to all of the Mickey & Friends characters. From festive apparel to cozy pajamas to fashion-forward fits and collectibles, the collection brings her iconic style to fans of all ages.
The creative collaboration behind the iconic Macy’s Thanksgiving Day Parade balloon shows how a fun, imaginative concept can inspire unique products that feel fresh and exciting while staying true to Disney’s timeless magic.
“Fans of all ages will have the chance to welcome Minnie Mouse and her signature charm as she makes her debut in this year’s Macy’s Thanksgiving Day Parade,” Chrissy Anderson, Vice President, North America Brand Commercialization at Disney Consumer Products, said. “There’s no better way to mark this milestone than with a limited-edition collection that celebrates her sparkling personality and iconic style.”
This year marks the 98th edition of the Macy’s Thanksgiving Day Parade, and Disney has been an integral part of creating unforgettable moments for parade goers for decades. It all began with the debut of Mickey Mouse in 1934, alongside other classic characters like Goofy, Pluto, and the Big Bad Wolf.
Minnie Mouse isn’t the only beloved Disney character to dazzle in the parade this year. In fact, Spider-Man will be making his grand return to the parade for the first time in 10 years, celebrating Marvel and Spider-Man’s roots in New York.
Disney Cruise Line will also be celebrating with a brand-new float that showcases its unprecedented growth, along with a new performance featuring beloved characters from Disney Animation, Pixar, and more.
To shop the limited-edition collection inspired by Minnie Mouse’s balloon debut, visit Macys.com and to learn more about the collection be sure to check-out the Disney Parks Blog.
