Earlier this year, Reputation Institute, a private consulting firm, invited more than 55,000 consumers in 15 countries to participate in a survey to identify companies with the strongest CSR (Corporate Social Responsibility) reputation. Forbes recently reported the results of that survey and The Walt Disney Company, along with Microsoft, Google and BMW, were recognized as the most socially responsible companies. “CSR speaks to who the company is, what it believes in and how it is doing business,” said Kasper Ulf Nielsen, executive partner at Reputation Institute. “It’s a core element of reputation and can be used to help establish trust and goodwill amongst stakeholders.”
In the survey, consumers from around the world evaluated 100 of the world’s most reputable companies in three categories—citizenship, governance and workplace. Disney received top honors in the citizenship category for our philanthropic and environmental efforts.
We’re honored by this recognition and value our role in being a good corporate citizen in the global community, but we’ve only just begun. We regard our citizenship efforts the same way that Walt Disney thought about Disneyland—it’ll never be complete as long as there is imagination left in the world. And as long as we can imagine a brighter tomorrow, there is more work to be done.