THE WALT DISNEY COMPANY BOARD INCREASES ANNUAL CASH DIVIDEND BY 25 PERCENT TO $0.75 PER SHARE

BURBANK, Calif., November 28, 2012 - The Walt Disney Company (NYSE: DIS) board today declared an annual cash dividend of $0.75 per share, up 25 percent, or $0.15 per share, from the previous year. The dividend is payable on December 28, 2012 to shareholders of record at the close of business on December 10, 2012. The December payment represents the 57th consecutive dividend payment to shareholders.

“Fiscal 2012 was another great year for The Walt Disney Company, creatively and financially,” said   Robert A. Iger, Chairman and CEO, The Walt Disney Company.  “We achieved record revenue, net income and earnings per share, while continuing to invest for long term growth, and we are pleased to be able to increase our shareholder dividend by 25 percent.”

The Company also announced that it has scheduled its annual shareholders' meeting for Wednesday, March 6, 2013, in Phoenix, Arizona.

About The Walt Disney Company: 
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive. Disney is a Dow 30 company and had annual revenues of about $42.3 billion in its last fiscal year.

Forward Looking Statements: 
Certain statements in this press release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are made on the basis of our views and assumptions regarding future events and business performance as of the time the statements are made and we do not undertake any obligation to update these statements. Actual events may differ materially from those expressed or implied. Such differences may result from actions taken by the Company, as well as from developments beyond the Company's control, including international, political, health concern and military developments and changes in domestic and global economic conditions that may affect our businesses generally. Additional factors are set forth in the Company's Annual Report on Form 10-K for the year ended September 29, 2012 under Item 1A "Risk Factors."

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