Disney Post | Official Blog of The Walt Disney Company

Disney Post | Official Blog of the Walt Disney Company

May 4, 2015

'Star Wars': Force for Change Announces Online Charity Auction to Support Kids in Need

By Janelle Tipton, The Walt Disney Studios

As Star Wars fans around the world celebrate May the 4th today, Star Wars: Force For Change, a charitable initiative from Disney and Lucasfilm, announced its latest campaign, teaming with eBay Giving Works to auction off a selection of plaster stormtrooper helmet replicas uniquely decorated by artists around the world.

The 10-day auction will kick off today and give bidders the chance to compete for these one-of-a-kind stormtrooper helmets at a starting price of $5.04. Lucasfilm has donated the helmets to U.S. Fund for UNICEF, which will receive 100 percent of the final auction sales price for each helmet and will direct these funds to support UNICEF Kid Power—an innovative new program that uses the world’s first Wearable-For-Good to get kids active and provide lifesaving food packets to children in need around the globe.

 

 

This auction comes on the heels of a very successful Force For Change interactive event at Star Wars Celebration Anaheim. During a globally-broadcast panel discussion about the new Star Wars: The Force Awakens movie to be released on December 18, 2015, director J.J. Abrams and producer Kathleen Kennedy discussed their latest collaboration with the humanitarian children’s organization in support of UNICEF Kid Power and why the relationship is so important to Star Wars: Force For Change.

“The Star Wars movies have always inspired a desire in people to help others, and we are extremely grateful that our fan community has been so generous with their time and efforts on behalf of the many charitable causes they support,” Kathleen Kennedy, president, Lucasfilm Ltd., says. “Our hope is that Force For Change will harness that spirit of giving into a worldwide movement that uses the power and reach of Star Wars to help those around the world in need.”

To participate in the eBay stormtrooper Helmet Auction, go to Ebay.com/ForceForChange. And head to StarWars.com/ForceForChange for more opportunities to participate in Star Wars: Force For Change throughout 2015.

May 1, 2015

Disney News this Week: New Themes Revealed for Tokyo Disney Resort Expansion, Disneyland Resort Receives U.S. Environmental Protection Agency Food Recovery Challenge and Disney Announces “Frozen: Early Science” Series of Apps

By Beth Deitchman, The Walt Disney Company

This week Oriental Land Company announced several new themes that are in development at Tokyo Disney Resort. The eighth port currently in development at Tokyo DisneySea Park will feature elements inspired by Scandinavia, and a portion of that area will be themed to Disney’s blockbuster animated film Frozen. Two themed areas are also in development at Tokyo Disneyland’s Fantasyland: One is inspired by Disney’s animated film Beauty and the Beast while the other is themed to Alice in Wonderland. The new development is a result of the shared vision and strong partnership between Walt Disney Parks and Resorts and Oriental Land Company that has been cultivated over the last few years to chart a course for the resort’s future.

 

The Disneyland Resort earned the U.S. Environmental Protection Agency’s 2014 Food Recovery Challenge Award for having the nation’s highest percentage increase of food recovery in the theme park category. The Resort was recognized for the creative ways cast members went about preserving the environment in 2014, including diverting more than seven million pounds of food scraps from landfill to processing into feed nutrients for animals, donating more than 100,000 pounds of packaged food to local food banks and processing nearly 60,000 gallons of used cooking oil into biodiesel used to power the Disneyland Railroad and the Mark Twain Riverboat. Participants of the EPA’s Food Recovery Challenge, from businesses to universities, have greatly reduced wasted food in America, the most common material put into landfills.

 

 

On April 30, Disney Publishing Worldwide, the world’s largest publisher of children’s books and apps, announced Frozen: Early Science, a series of apps grounded in early science principles, featuring favorite characters and stories from the award-winning animated film Frozen. The new series of apps is the latest offering from Disney Imagicademy, the Company’s technology-driven learning initiative for families with children ages 3-8. The Frozen: Early Science apps are designed to reward observation, experimentation and deduction, skills that are the building blocks of the scientific process. The Disney Imagicademy Frozen: Early Science apps provide children with five total experiences that feature fundamental tools and concepts grounded in early sciences, including “Phases of Matter and Life Science,” “Botany,” “Engineering Design,” and “Ecosystems and Zoology.” 

April 29, 2015

Oriental Land Company Reveals Themes for Tokyo Disney Resort Expansion

By Rachel Green, Walt Disney Parks and Resorts

Walt Disney Parks and Resorts has some exciting news to share on behalf of our partners at Oriental Land Company and Tokyo Disney Resort.

Yesterday, Oriental Land Company revealed that the eighth port currently in development for Tokyo DisneySea Park will feature elements inspired by Scandinavia, with a portion of the area themed to Disney’s Frozen. Additionally, two new areas in Fantasyland at Tokyo Disneyland Park are also in development, inspired by Beauty and the Beast and Alice in Wonderland

 

This new development is a result of the shared vision and strong partnership between Walt Disney Parks and Resorts and Oriental Land Company that has been cultivated over the last few years to chart a course for the resort’s future. This collaboration has led to the creation of exciting new attractions, entertainment and dining experiences, helping to make Tokyo Disney Resort one of Japan’s most popular tourist destinations.

Yesterday, Oriental Land Company revealed that the eighth port currently in development for Tokyo DisneySea Park will feature elements inspired by Scandinavia, with a portion of the area themed to Disney’s 'Frozen.'
Additionally, two new areas in Fantasyland at Tokyo Disneyland Park are also in development, inspired by 'Beauty and the Beast' and 'Alice in Wonderland.'
Additionally, two new areas in Fantasyland at Tokyo Disneyland Park are also in development, inspired by 'Beauty and the Beast' and 'Alice in Wonderland.'
April 28, 2015

Walt Disney Parks and Resorts Celebrates Earth Month

By Rachel Green, Walt Disney Parks and Resorts

At Walt Disney Parks and Resorts, we aim to protect the planet for tomorrow and encourage others to do the same. Our cast members play a huge role in that effort, using resources wisely and inspiring others to reduce their impact on the environment. In celebration of Earth Month, cast members, crew members and Imagineers shared their passion for the planet in their communities around the globe. Here’s a look at a few ways we are making a difference and inspiring others:

During Earth Month, Disney Cruise Line guests and crew are taking part in organized “Walks for Wildlife” onboard the ships and at Disney’s private island, Castaway Cay. These events started exclusively for crew members, but in recent years have grown to include guests coming together to support conservation. Additionally, guests can watch the newest Disneynature film at sea, Monkey Kingdom. To celebrate the premiere, Disney Cruise Line will make a contribution through the Disney Conservation Fund to benefit Conservation International and their efforts to protect monkeys and endangered species in Sri Lanka, Cambodia and Indonesia.

Disneynature’s Monkey Kingdom is also being featured at the Disneyland Resort. 140 children from eight local Boys and Girls Clubs were invited to screen the film at AMC Theatre at the Downtown Disney District. Additionally, hotel guests enjoyed special screenings of Disneynature’s Wings of Life and Bears. They also had the chance to release more than 150,000 ladybugs into the horticulture, reducing the need for pesticides at the resort.

At Hong Kong Disneyland, guests were invited on a special horticulture tour highlighting environmental efforts. Additionally, Hong Kong Disneyland cast members and VoluntEARS took part in a number of community outreach events including a “coastal watch” project in support of the World Wide Fund for Nature to clean up litter, and a tree-planting event on Nei Lak Shan—a hill near the resort on Lantau Island.

In honor of Earth Month, Shanghai Disney Resort VoluntEARS led by Shanghai Disney Resort’s first Ambassador, Jennie Xu, delivered the first series of fun environmental classes at Gonglu Primary School in Chuansha New Town, Pudong District. With support from local non-government organization “Shanghai Roots and Shoots,” VoluntEARS hosted more than 400 local students for the inaugural class focused on educating students on waste separation and recycling through hands-on experiments and demonstrations.

At Walt Disney World Resort, guests are invited to celebrate the beauty of Mother Nature at the Epcot International Flower & Garden Festival. Three new specialty gardens connect families and kids with nature: Nature Rocks, presented by The Nature Conservancy, the Backyard Habitat, presented by the National Wildlife Federation, and the Purple Martins, presented by Audubon Florida. These lush spots will encourage families to spend more time outdoors and inspire guests with some tips on bringing Disney magic to their own homes and gardens.

To learn more about how Disney Parks are working to reduce environmental impact and inspire others to go green, visit the Disney Parks Blog.

At Walt Disney Parks and Resorts, we aim to protect the planet for tomorrow and encourage others to do the same.
Hong Kong Disneyland cast members and VoluntEARS took part in a number of community outreach events.
At Walt Disney World Resort, guests are invited to celebrate the beauty of Mother Nature at the Epcot International Flower & Garden Festival.
April 27, 2015

Disney to Connect 500,000 Kids with Nature in Collaboration with National Park Foundation

By Cynthia Momdjian, The Walt Disney Company

 

 

Conserving nature for future generations starts with inspiring today’s youth to develop a connection to nature. In support of this, Disney announced a three-year collaboration with the National Park Foundation (NPF), the official charity of America’s national parks, to get half-a-million kids into national parks by 2017. Disney will continue its role as lead sponsor of the Foundation’s Open OutDoors for Kids program and support the Find Your Park campaign.

“The more kids are exposed to the great outdoors, the more they appreciate the beauty and wonder of nature,” Kevin Callahan, vice president, Community Engagement and Strategic Philanthropy, The Walt Disney Company, said during the announcement. “Disney congratulates the National Park Service for opening the outdoors to kids and families for nearly 100 years. We are proud to work with National Park Foundation to make even more park experiences possible, inspiring lifelong conservation values for generations to come.”

NPF Vice President of Corporate Partnerships Abbie Gibbs recently sat down with Disney Post to talk about collaborating with Disney to help families develop a lifelong appreciation for nature.

What does Disney’s support represent for NPF?
Abbie Gibbs (AG): The National Park Service’s vision for its second century of service is tied to the youth of today—connecting our parks to the children, teens and millennial who will be the leaders of tomorrow. Thanks to Disney’s support in previous years, NPF has already helped give more than 100,000 young people their first experience in a national park. These experiences promote physical and emotional health, civic engagement and a long-term appreciation for nature.

How has Disney helped NPF connect kids and families with nature?
AG: As the founding sponsor of Open OutDoors for Kids, Disney has helped significantly expand and enhance programs that bring underserved youth and their families into the parks. Its support has helped identify the barriers kids face in finding their own parks, and breaking down those barriers.

Why is it important for kids and families to get outside and explore the great outdoors?
AG: Research shows that spending time outdoors is incredibly important to a child’s development, and parks serve as some of our nation’s most dynamic classrooms and centers for active learning for all ages. Children are more disconnected from their natural and cultural heritage than ever before, and experiences in national parks can help change that and build on a child’s innate wonder and curiosity about the natural world and our shared history. 

Conserving nature for future generations starts with inspiring today’s youth to develop a connection to nature.

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