Disney Post | Official Blog of the Walt Disney Company
January 18, 2013

Disney News This Week: January 18, 2013

By Cynthia Momdjian, The Walt Disney Company

As we wrap up the week, catch up on some of the biggest highlights from around Disney that we haven’t yet covered on Disney Post, including a Wreck-It Ralph publicity stunt in London and a special Martin Luther King, Jr. Day celebration on ESPN.

Although we will officially commemorate Martin Luther King, Jr. Day this Monday, January 21, ESPN began honoring Reverend Dr. Martin Luther King, Jr.’s birthday this week – televising Content of Character. Hosted by Outside the Lines’ Bob Ley, the program included a panel discussion with ESPN columnist Jemele Hill, commentator Robert Smith and other special guests. ESPN will continue to celebrate the holiday on Monday with a quadruple-header, tipping off with the Cincinnati Bearcats taking on the Syracuse Orange at 3:30 p.m. ET.

This week, Disney announced a comprehensive long-term distribution agreement with AT&T U-verse to deliver a robust lineup of quality sports, news and entertainment content across multiple platforms. As part of the new multi-year deal, AT&T U-verse will introduce several new services, including the full suite of authenticated WATCH products, ESPN 3D, ESPN Goal Line, ESPN Buzzer Beater, Disney Junior and the upcoming ABC News/Univision Joint Venture. These products will also give AT&T U-verse customers more opportunities to access live and video on demand content.

Last weekend, East London got a mini 8-bit makeover as Wreck-It Ralph art installations took over the infamous Brick Lane to create an “8-Bit Lane” inspired by the film and 1980s video games. Re-imagined clouds, pigeons, dogs, taxicabs, everyday items and objects were “pixelized” to resemble a real-world game, Wreck-It Ralph style. Check out the official website to take a virtual tour.

Disney Consumer Products and DreamPlay Toys, the joint venture between NantWorks LLC and JAKKS Pacific, Inc., showcased the next generation of interactive technology-based toys at the Consumer Electronics Show (CES) in Las Vegas, Nevada this past weekend. The new line of products will combine physical play with an exciting digital experience by incorporating iOS and Android apps, which will bring new Disney magic to toys. Stay tuned for more on the upcoming product line, launching in the U.S. at major retailers in fall 2013 and internationally in 2014.

ESPN will continue to celebrate Martin Luther King, Jr. Day on Monday with a quadruple-header, tipping off with the Cincinnati Bearcats taking on the Syracuse Orange at 3:30 p.m. ET.
As part of the new multi-year Disney and AT&T U-verse deal, several new services will be introduced, including Disney Junior.
Last weekend, East London got a mini 8-bit makeover as "Wreck-It Ralph" art installations took over the infamous Brick Lane to create an “8-Bit Lane” inspired by the film and 1980s video games.
Disney Consumer Products and DreamPlay Toys, the joint venture between NantWorks LLC and JAKKS Pacific, Inc., showcased the next generation of interactive technology-based toys at the Consumer Electronics Show (CES) in Las Vegas, Nevada this past weekend.