Disney Post | Official Blog of the Walt Disney Company
December 12, 2012

Disney Integrates Technology and Innovation into New Products

By Tanya Ropella, Disney Consumer Products

At Disney, many of the toys we create are industry game-changers creatively and technologically. In this video, Josh Silverman, EVP of Global Licensing for Disney Consumer Products, shares examples of the cutting-edge ideas that we’re able to bring to life through a combination of in-house innovation and strong relationships with our licensees.

From Band-Aids that sing a “feel-better” song using an iPad to a radio control Spider-Man toy that actually crawls up walls, our products push the envelope to create unique experiences for the young and young at heart.

Check back soon to see a new video that highlights products that are a result of the creative culture here at Disney Consumer Products.

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From Band-Aids that sing a “feel-better” song using an iPad to a radio control Spiderman toy that actually crawls up walls, our products push the envelope to create unique experiences for the young and young at heart.