THE DISNEY CONSERVATION FUND - Connect to ProtectQIn celebration of the opening of PandoraThe World of Avatar, Disney Parks and the Disney Conservation Fund launched Connect to Protect, a mobile adventure that invited Guests to participate in conservation missions with a virtual scientist while exploring the incredible Valley of Moara and helping protect the habitats of at-risk animals on Earth.Upon entering Pandora, thousands of Guests using the My Disney Experience app exchanged instant messages with one of Pandoras virtual ecological specialists, learned about some of the more exotic elements of the environment, and received important messages about conservation.After completing one or more Connect to Protect missions, Guests unlocked a contribution, up to $10 each, from Disney Parks through the Disney Conservation Fund. They could then choose how that contribution would help protect or restore habitats important to one of ten threatened categories of animals: apes, elephants, butterflies, coral reefs, cranes, monkeys, rhinos, sea turtles, sharks and rays, and tigers.And just six months after Pandora opened, Disney reached the goal of $1 million in unlocked donations, which generated grants of $100,000 to each of the ten projects committed to protecting habitats for at-risk wildlife. This was all thanks to the supportof more than three hundred thousand Guests who had participated and completeda mission. Their actions helped support conservation organizations working to protectsea turtles off the coast of Florida, tigers and rhinos in Indonesia, elephants in Kenya,and so much more. It also connected kids and families to the animals that need our helpand encouraged them to have fun together while experiencing the majesty and the magicof nature.Connect to Protect is an excellent example of how technology can complement and coexist with nature and drive further action. By reaching Guests through their mobile devices, Disney Parks and the Disney Conservation Fund hope to inspire them to learn more about nature and experience the outdoors, whether its here on Earth or on the moon of Pandora.opposite:Nighttime in PandoraThe World of Avatar, Disneys Animal Kingdom, Walt Disney World Resort.