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Avatar represents everything that makes cinema

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one of the most enduring and powerful art forms

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of the last 100 years.

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It's got spectacle.

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It's got world creation, it's got action, it's got humor.

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And at the center of it,
it has a deeply emotional story

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about family that we can all relate to.

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People know how to do adventure.

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They know how to do action.

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They know how to do big stuff.

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But they very rarely slow down to do beauty.

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You know, you've got this canvas to paint on,

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why not paint all of the dynamic range of life?

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The heartbreak, the terror, the darkness,

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but the beauty, and the transport,
and the want to be in that place.

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I always think of the films as aspirational
in the sense that I'd love to go there.

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What's special about Disney is that
the company is uniquely positioned

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to allow fans to bring Avatar home with them,

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through consumer products or on Disney+.

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You can go to Disney World
and fly through the skies of Pandora,

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which is an incredible experience, and there's no
other company in the world that can achieve that.

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Avatar and Disney's Animal Kingdom
both share a common thread

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that we are all connected by nature.

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That is one of the core pillars

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or tenets of Disney's Animal Kingdom,

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making Avatar the perfect brand for this park.

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As we bring these incredibly immersive worlds
to life, the details matter

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because we want to give the guests that sense of
awe and wonder. The moment they step into the land

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and they see the bioluminescent forest come to life,

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the floating mountains. They want to go off,
they want to explore, they want to get lost.

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They want to live that adventure.

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That is really at the heart of why
these immersive lands work so well.

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We're giving guests the opportunity
to step truly in the story they know and love.

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The partnership with James Cameron,

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and his team at Lightstorm,

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and Walt Disney Imagineering was incredibly collaborative.

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The innovation, the technology
that went in to figure out how to do that,

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we had never done some of those things before.

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And really it became the catalyst
for immersive worlds that were yet to come,

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Star Wars Galaxy's Edge
and even the World of Frozen.

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Fire and Ash is the next chapter in the saga.

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Fans are going to see new environments.

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They're going to meet new characters.

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The film offers a number of new elements
that will only deepen the experience.

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It's a continuation of a story
and it draws you in and it carries

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you along like a freight train.

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You're going to go to places that you didn't
imagine. You're going to see other cultures

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and new creatures but you're also going to see
some twists and turns that are fresh.

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There are so many parts to the story
that are coming that are unbelievable.

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it is a story that must be concluded.

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You have no idea where it's going.

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We're all either in families or we want to be
in families, or we remember being in a family.

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But we all feel that family connection
that's what these films are really about.

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I don't know if you'd say the big screen exists for this movie,

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or this movie exists for the big screen,

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but it is the reason to go to the movies.

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See Avatar: Fire and Ash in theaters.

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And stream the first two films on Disney+.