Goals and Performance

We believe being a good corporate citizen is the right thing to do: for our consumers and guests, our employees, and our businesses. Our goal is to achieve exceptional performance by embedding citizenship into all of our daily decisions and actions, guided by three core principles:

• Act and create in an ethical manner and consider the consequences of our decisions on people and the planet
• Champion the happiness and well-being of kids and families in our endeavors
• Inspire kids and families to make a lasting, positive change in the world

We are focused on delivering on these principles across our many businesses. In 2011, we published a comprehensive set of citizenship commitments and goals based on these principles. We expanded this work to include an extensive set of targets, announced in March, 2012. Learn more.